×
73 219
Fashion Jobs
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Brand Representative, Southpark (nc)
Permanent · Charlotte
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Brand Representative, Southpark Mall (oh)
Permanent · Strongsville
L'OREAL GROUP
Senior Manager, Operations Development, l'Oreal Dermatological Beauty
Permanent · Clark
L'OREAL GROUP
Retail Keyholder pt
Permanent · Naperville
L'OREAL GROUP
l'Oreal Vice President, Fragrances (Lid)
Permanent · Miami
L'OREAL GROUP
Senior Manager, Search Lead (SEM, SEO & Paid Search) - l'Oreal Consumer Products Division
Permanent · New York
L'OREAL GROUP
Manager, Operations 2nd Shift (1:00pm - 10:15pm) - Grand Rapids, mi
Permanent · Grand Rapids
L'OREAL GROUP
Packaging Operator (6:45am - 6:55pm Saturday - Monday)
Permanent · Franklin Township
L'OREAL GROUP
vp, Business Development
Permanent · New York
L'OREAL GROUP
Maintenance Manager
Permanent · La Vista
L'OREAL GROUP
Senior Analyst - Assembly Planning
Permanent · Clark
L'OREAL GROUP
Senior Manager, Consumer Engagement
Permanent · Jersey City
L'OREAL GROUP
l'Oreal Marketing Brand Manager, Fragrances
Permanent · Miami
L'OREAL GROUP
Senior Manager - Enational Accounts, Walgreens
Permanent · Deerfield
L'OREAL GROUP
Senior Developer, Project Management, Consumer Product Division
Permanent · Clark
L'OREAL GROUP
Assisted Sell Regional Sales Manager
Permanent · Los Angeles
L'OREAL GROUP
Assisted Sell Regional Sales Manager
Permanent · New York
L'OREAL GROUP
Senior Manager, Global Brand Supply Chain
Permanent · Clark
L'OREAL GROUP
Senior Manager - Customer Service
Permanent · Dallas
L'OREAL GROUP
Senior Manager, Digital Content
Permanent · New York
L'OREAL GROUP
Senior Manager - Demand Planning
Permanent · New York
BLOOMINGDALE'S
Outlet Keyholder Selling, Part Time - Bergen Town Center
Permanent · PARAMUS
Translated by
Erin Floyd
Published
Dec 5, 2016
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

J Brand co-founder Susie Crippen returns as creative director

Translated by
Erin Floyd
Published
Dec 5, 2016

Will J Brand rediscover the spirit of its golden years with Crippen’s help? Fast Retailing is betting on it, entrusting creative direction of the premium denim label to the American co-founder of the brand.


Susie Crippen returns to American denim label - J Brand


The world has changed a lot since Crippen left J Brand in 2010 and this year she shuttered the women’s lifestyle label she founded after her departure. Meanwhile J Brand itself has faced difficult headwinds and appears to be banking on Crippen to revive its fortunes.

At the close of its last business year in August, Fast Retailing said that among its Global Brands segment (also including Comptoir des Cotonniers, Theory, GU and Princesse tam.tam), the label was “generating persistent losses.”  The group reported a ¥13.8bn impairment loss at J Brand at the time.

Co-founding J Brand in 2004 with the label’s operations director Jeff Rudes, Crippen was the creative driving force until she sold a significant stake in the business in 2010.

Having closed her own brand Fast Retailing clearly sees an opportunity to get back some of the buzz around the label and hopefully return it to profitability.

The company is betting big on denim across various price points and last month said it had established the Denim Innovation Center, the group’s first facility to focus on research and development of denim fabric, in Los Angeles, California.

It aims to bring together specialists in jeans development from J Brand and other Fast Retailing Group companies to develop jeans using innovative technologies and materials. The first products will be available for autumn/winter 2017/18.

Copyright © 2023 FashionNetwork.com All rights reserved.