×
68 375
Fashion Jobs
UNDER ARMOUR
Stock Teammate, Part-Time 9am Shift, $16.75 Per Hour
Permanent · SILVERTHORNE
UNDER ARMOUR
Stock Teammate, Part-Time, $16.75 Per Hour
Permanent · ANAHEIM
UNDER ARMOUR
Stock Teammate, Part-Time, $16.75 Per Hour
Permanent · NEW YORK
ASCENA
Sales Manager
Permanent · Bethesda
THE REALREAL
Inside Sales Account Manager (Luxury Account Specialist) - East
Permanent · New York
SHISEIDO
Packaging Project Manager, Sustainability - Skincare
Permanent · New York
JCPENNEY
Financial Planning Analyst - Finance Operations
Permanent · Plano
NORDSTROM
Assoc. HR Business Partner, Supply Chain - San Bernardino, ca - Hybrid
Permanent · San Bernardino
NORDSTROM
Overnight Retail Stock & Fulfillment - The Shops at la Cantera
Permanent · San Antonio
GAP
General Manager - Great Lakes Crossing
Permanent · AUBURN HILLS
ABERCROMBIE AND FITCH CO.
Asset Protection Investigator (Columbus, oh)
Permanent · Columbus
ABERCROMBIE AND FITCH CO.
Associate Merchandise Planner
Permanent · Columbus
RALPH LAUREN
General Manager - Special Projects
Permanent · East Hampton
MICHAEL KORS
ft Sales Supervisor
Permanent · Rockaway
MICHAEL KORS
ft Sales Supervisor, Pembroke Pines fl
Permanent · West Palm Beach
MICHAEL KORS
Sales Supervisor
Permanent · Woodbury
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · North Andover
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · East Brunswick
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Johnson Creek
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Rice Lake
KOHLS
Distribution Center Loss Prevention Manager
Permanent · Macon
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Miami
Translated by
Erin Floyd
Published
Dec 5, 2016
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

J Brand co-founder Susie Crippen returns as creative director

Translated by
Erin Floyd
Published
Dec 5, 2016

Will J Brand rediscover the spirit of its golden years with Crippen’s help? Fast Retailing is betting on it, entrusting creative direction of the premium denim label to the American co-founder of the brand.


Susie Crippen returns to American denim label - J Brand


The world has changed a lot since Crippen left J Brand in 2010 and this year she shuttered the women’s lifestyle label she founded after her departure. Meanwhile J Brand itself has faced difficult headwinds and appears to be banking on Crippen to revive its fortunes.

At the close of its last business year in August, Fast Retailing said that among its Global Brands segment (also including Comptoir des Cotonniers, Theory, GU and Princesse tam.tam), the label was “generating persistent losses.”  The group reported a ¥13.8bn impairment loss at J Brand at the time.

Co-founding J Brand in 2004 with the label’s operations director Jeff Rudes, Crippen was the creative driving force until she sold a significant stake in the business in 2010.

Having closed her own brand Fast Retailing clearly sees an opportunity to get back some of the buzz around the label and hopefully return it to profitability.

The company is betting big on denim across various price points and last month said it had established the Denim Innovation Center, the group’s first facility to focus on research and development of denim fabric, in Los Angeles, California.

It aims to bring together specialists in jeans development from J Brand and other Fast Retailing Group companies to develop jeans using innovative technologies and materials. The first products will be available for autumn/winter 2017/18.

Copyright © 2023 FashionNetwork.com All rights reserved.