J.C. Penney expands fashion portfolio with Frye and Co.

By

Jennifer Braun

Published
Sep 13, 2022

J.C. Penney announced on Monday the launch of Frye and Co., a new western American collection of apparel, footwear and handbags, that draws its inspiration from the iconic Frye brand. 

Frye and Co. for J.C. Penney expands the national retailer’s portfolio of fashion brands with a lifestyle apparel collection, as well as boots and bags, made with the J.C. Penney consumer in mind. The Frye & Co. footwear and accessories is available in 300 stores, while apparel can be found in 150 stores across the country. The full Frye & Co. assortment is available on Jcp.com.

In particular, Frye and Co. provides timeless silhouettes, sophisticated design details and contemporary styles for men and women including sherpa jackets, boho midi dresses, fair isle sweaters, shirting, pants and more available in sizes XS – 3X and men’s big and tall. Meanwhile, the boots selection is available in women’s sizes 6 – 11 and men’s sizes 7 – 13.

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Looking ahead, the retailer said it will launch cold-weather pieces, and home and tech accessories in late fall 2022, just in time for the holidays.

“We’re pleased to bring the exclusive Frye and Co. collection to our customers and offer the timeless, iconic style that Frye is known for,” said Michelle Wlazlo, executive vice president, and chief merchandise officer, J.C. Penney. 

“J.C. Penney strives to celebrate and serve America’s diverse, working families by providing accessible style for everyone and we’re excited to partner with a brand whose history and values align with our own.”

Earlier this year, J.C. Penney also launched a new men’s casualwear brand, dubbed 'Mutual Weave'. Prior to that, it introduced fast-fashion brand Forever 21 to its assortment.

“Frye is an authentic American brand that holds a unique position in the fashion and lifestyle landscape,” added Christina Martin Pieper, SVP of brand, lifestyle at ABG. “We are excited to expand the brand’s reach with the launch of Frye and Co. at J.C. Penney and to unveil new, distinctive product offerings inspired by the brand’s rich heritage.”