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J.Crew appoints Billy May as chief customer officer

Published
today Jun 18, 2019
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J.Crew Group, Inc. has named Billy May as chief customer officer for its J.Crew brand, effective July 15, 2019.


Instagram @jcrew


In his new role, May will lead customer-facing aspects of the business and be responsible for advancing J.Crew's digital transformation across marketing, loyalty, stores, and e-commerce. He will report to Michael J. Nicholson, interim chief executive officer.

He most recently served as chief executive officer of Seattle-based retailer Sur La Table. Previously, he was senior vice president and a member of the executive leadership team at Abercrombie & Fitch, where he led marketing, direct-to-consumer, and corporate development globally.

While at A&F, he also worked to establish the company's digital presence; scale its e-commerce business; develop an omni-channel operating model; and launch two branded loyalty programs. Earlier in his career, May served in digital and business leadership roles at Adidas Group and Lowe's Companies.

"[May’s] significant industry experience across a range of well-known consumer brands, and his track record of innovative leadership in omni-channel marketing will elevate customer engagement across our digital, mobile, and store channels," said Nicholson.

"He brings a collaborative, integrated approach to brand development, and we are looking forward to partnering with him to return J.Crew to profitability and long-term growth."

The appointment follows J.Crew Group’s recent announcement that it slashed its first-quarter net loss by half, as its Madewell brand continued to make strong progress.

However, the group's J.Crew brand continued to struggle during the quarter, posting a 4% decline in net sales – which totaled $376.1 million – and a 1% decrease in comparable sales.

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