JW Anderson reveals shortlist of Your picture/Our future campaign

Designer brand JW Anderson has opened an exhibition in Covent Garden showcasing works from the 50 shortlisted applicants for the brand’s Your picture/Our future campaign.

Photo: Simons Finnerty for JW Anderson

The competition asked emerging photographers to submit six original images of people, landscapes, objects and more, to have a chance to shoot its AW18 campaign.

It had previously explained that collaborating with image-makers was an “original and sharp” vision for the brand, and by asking for submissions, it was looking for new and fresh imagery.

Jonathan Anderson, the founder and creative director of JW Anderson, said: “Seeing all this talent come all together in this exhibition was very powerful, making it impossible to choose one winner. As such, we will have three photographers that will work on the same brief and campaign coming to you next summer.”

Julie Greve, Yelena Beletskaya and Simons Finnerty have been announced as winners of the competition. They were chosen by a jury led by Jonathan Anderson, and will receive a contract worth £5,000.

The works of the emerging artists will be on display at 13 Floral Street in Covent Garden until Wednesday 23 May.

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