Jaclyn Hill launches new apparel line Koze

By

Jennifer Braun

Published
Oct 26, 2022

American Influencer and entrepreneur Jaclyn Hill announced on Tuesday the launch of a new comfort apparel and accessories line.

Dubbed 'Koze' and launching via her lifestyle ecommerce marketplace, iminit.com, the collection is inspired by Hill’s ultra-cozy lifestyle, which often consists of quality time spent with her family. It also draws upon her mission to create affordable and accessible products.

The line launches with two sustainably sourced 'Lounge With Me' pajama sets, a luxurious 'Wrap Me Up' robe, 'Stay Home With Me' slippers, 'Relax With Me' socks, and a 'Cuddle Me' throw blanket. Items range from $24 to $140 and are available in neutral grey and black tones.

“Anyone who knows me or follows me on social media is aware of my obsession with coziness,” said Hill. “My favorite moments are the ones when I’m with my family and friends at home lounging around, especially now that the fall season is in full swing. I wanted to create a collection that truly feels like a warm hug but also looks great on everyone which is why I wanted to include my family in the campaign. I’m thrilled to finally launch this collection to the public and hope it inspires my followers to create core memories with the people closest to them.”

Jaclyn shot to fame on YouTube in 2010 with her glam makeup tutorials, but has since built a reputation as an entrepreneur valuing comfort and family over all else. Most recently, in November 2021, she also launched her namesake jewelry brand, Jaclyn Roxanne and started her influencer-driven marketplace. Likewise, in 2019, she launched her namesake makeup brand, Jaclyn Cosmetics.