Jacquemus marks 10th anniversary with co-ed show in Provence

Jacquemus is celebrating its 10th anniversary with its first-ever co-ed catwalk show.

The luxury fashion label, which is headed by the creative Simon Porte Jacquemus, will stage the show on June 24 in the designer's native region of Provence, France.

Jacquemus began life as a womenswear brand and quickly gained traction for its playful proportions and sensual silhouettes and its poetic, expressive approach to ready-to-wear. The label entered the menswear sector last June, with a debut collection inspired by Marseille and presented on a beach in the South of France. The house has since gained a global reputation for its iconic accessories, from the giant straw hats that took over Instagram last summer to the micro bag "Le Mini Chiquito" that it recently debuted as part of its Fall 2019 collection.

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Co-ed shows have seen an increase in popularity over the past few years, with major houses such as Giorgio Armani, Maison Margiela, Calvin Klein and Coach adopting the practice in recent seasons.