The young American actor and rapper will lend his countenance to Louis Vuitton for the brand's Spring-Summer 2016 campaign. The announcement was made by Nicolas Ghesquière, the house's Creative Director, on his Instagram account.

For this Bruce Weber campaign, the son of actors Will Smith and Jada Pinkett Smith poses on a street, in front of a red brick building. Well-known for his eccentric style, Jaden Smith for the occasion sports a rocker outfit, notably consisting of a fringed top and a black biker jacket.

The older brother of Willow Smith, who recently starred in a Marc Jacobs campaign, Jaden Smith is surrounded by several models, including Sarah Brannon, Rianne van Rompaey and Jean Campbell.

Louis Vuitton has also enlisted the heroine of Final Fantasy XIII, the character Lightning, to embody its Spring-Summer 2016 collection.