×
58 549
Fashion Jobs
ON RUNNING
IT Services Manager
Permanent · PORTLAND
MARC JACOB'S
Sales Supervisor
Permanent · King of Prussia
BANANA REPUBLIC
General Manager - Atlantic Station
Permanent · Atlanta
JCPENNEY CAREERS 2018
Senior Business Analyst - Planning & Allocation
Permanent · Plano
SHISEIDO
Senior Manager, Creative Operations (Drunk Elephant)
Permanent · Houston
GAP INC.
Product Manager ii - Supply Chain
Permanent · San Francisco
GAP INC.
Product Manager ii - Web Analytics (Remote)
Permanent · San Francisco
GAP INC.
sr Manager, Product Management - Loyalty & Rewards (Remote)
Permanent · San Francisco
ESTEE LAUDER
Manager, Global Corporate Strategy
Permanent · New York
ESTEE LAUDER
Director, Human Resources North America
Permanent · New York
SALLY BEAUTY HOLDINGS LLC
Outside Sales Representative - Cosmoprof
Permanent · Fayetteville
SALLY BEAUTY HOLDINGS LLC
Ecommerce Manager, Marketplace
Permanent · Denton
SALLY BEAUTY HOLDINGS LLC
District Manager
Permanent · Asheville
SALLY BEAUTY HOLDINGS LLC
District Manager
Permanent · Boston
SALLY BEAUTY HOLDINGS LLC
District Manager - Cosmoprof
Permanent · Orlando
SALLY BEAUTY HOLDINGS LLC
District Manager
Permanent · Berks
SALLY BEAUTY HOLDINGS LLC
Outside Sales Representative - Cosmoprof
Permanent · Charleston
SALLY BEAUTY HOLDINGS LLC
District Manager
Permanent · Phoenix
SALLY BEAUTY HOLDINGS LLC
Outside Sales Representative - Cosmoprof
Permanent · Murfreesboro
SALLY BEAUTY HOLDINGS LLC
Education Events Coordinator
Permanent · Denton
SALLY BEAUTY HOLDINGS LLC
District Manager
Permanent · Savannah
SALLY BEAUTY HOLDINGS LLC
Outside Sales Representative - Cosmoprof
Permanent · Huntsville
By
AFP
Published
Dec 16, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Japan beauty firm DHC under fire over CEO comments on Koreans

By
AFP
Published
Dec 16, 2020

A major Japanese cosmetics firm faced online boycott calls on Wednesday after its CEO used a racial slur for Koreans, and boasted his firm was "pure Japanese."


The DHC homepage



DHC's Yoshiaki Yoshida made the comments in a message on the company's website in which he attacked rival Suntory, a major beverage manufacturer that competes with DHC in the health supplement sector.

"For some reason, the models hired for Suntory's commercials are almost all Korean-Japanese. So that's why it seems they're mocked on the Internet as 'Chontory,'" he wrote.

"Chon" is a derogatory term for Koreans in Japan, widely regarded as discriminatory.

Yoshida went on to write that DHC's employees by comparison were all "pure Japanese".

Discrimination against Koreans in Japan goes back decades, against a backdrop of tense ties between Seoul and Tokyo over issues related to wartime history.

The post was published last month but only caught the public's attention this week, causing anger among many Japanese Twitter users, who began using the hashtag "I no longer buy products from discriminatory DHC."

The firm, which operates in South Korea, the US, Taiwan and the UK, did not immediately respond to requests for comment.

"I can no longer trust the products of such a company. I'm against discrimination!" one Twitter user wrote.

"They can't do business without discriminating against minorities, consumers and other firms? I'll say no to such a shallow company," wrote another.

Japan has laws against hate speech, but a justice ministry official contacted by AFP said it would only intervene if a formal complaint was filed.

"The ministry's primary policy on the issue is to launch campaigns against hate speech in general," he said.

During Tokyo's 1910-1945 colonial rule of the Korean peninsula, millions of Koreans moved to Japan, either voluntarily or against their will.

When Japan surrendered, hundreds of thousands of ethnic Koreans remained, and many suffered discrimination and hardship.

The social media reaction against DHC comes after a recent Nike advert highlighting racism and bullying in Japan -- including against a child wearing a traditional Korean outfit -- also caused a stir online.

Although the advert had been liked more than 91,000 times on Nike Japan's YouTube channel by Wednesday, it had also been disliked by over 69,000 viewers.

Some accused of Nike of anti-Japanese sentiment, and even called for a boycott of its products.

Japan remains a fairly homogeneous country, and mixed-race children can often face prejudice, although attitudes among younger generations are changing.
 

Copyright © 2022 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.