×
60 040
Fashion Jobs
SALLY BEAUTY CORPORATE
Outside Sales Representative -Cosmoprof
Permanent · New York
GAP INC.
Asset Protection Coordinator - la West
Permanent · Los Angeles
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Clinton Crossing Premium Outlet
Permanent · Clinton
GILLY HICKS STORES
Gilly Hicks - Manager in Training, Natick
Permanent · Natick
AESOP
Full Time Retail Consultant | Aesop nw 23rd
Permanent · Portland
CORPORATE
Senior Legal Counsel
Permanent · Irving
NEIMAN MARCUS
sr. Restaurant General Manager, $1,000 Sign-on Bonus - Bal Harbour
Permanent · Bal Harbour
NEIMAN MARCUS
Group Sales Manager - Palo Alto
Permanent · Palo Alto
TALENT
District Manager, Madewell
Permanent · Atlanta
COTY
Commercial Finance Analyst, fp&a
Permanent · Miami
JCPENNEY CAREERS 2018
Merchandise Planner - Women's Apparel
Permanent · Plano
MARC JACOB'S
Sales Supervisor
Permanent · Los Angeles
MARC JACOB'S
Sales Supervisor
Permanent · Chandler
ESTEE LAUDER
Director, Global Marketing Skincare
Permanent · New York
NORDSTROM
Asset Protection Agent - Canyon Springs Rack (Riverside, ca)
Permanent · Riverside
PUMA
Junior Manager, Marketing - Ecomm (CRM/Sms)
Permanent · Somerville
CENTRIC BRANDS
Manager, Sales Operations
Permanent · New York
LULULEMON
Assistant Manager, Operations | Southport, Chicago
Permanent · Chicago
DISTRIBUTION CENTERS
Studio Coordinator
Permanent · Dallas
OLD NAVY
District Manager - Kansas City
Permanent · San Francisco
OLD NAVY
District Manager - Kansas City
Permanent · Kansas City
OLD NAVY
General Manager - Shoppes at Gilbert
Permanent · Gilbert
Published
Sep 9, 2020
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

JD Sports performance driven by young shoppers

Published
Sep 9, 2020

The boss of high-flying JD Sports said that success at the company in recent months has been driven by the desire of younger consumers to get back to socialising.


JD Sports


The owner of the signature chain, as well as the Size?, Blacks Leisure, Millets, Go Outdoors and Finish Line operations, this week reported sales down only 6.5% in the half that included global lockdowns.

And executive chairman Peter Cowgill said there was “no doubt whatsoever that the group’s younger shoppers “were more resilient”.

The Guardian reported him saying that younger consumers “became more frustrated during the lockdown and couldn’t wait to get out again and socialise with their friends. They probably have got a higher level of appetite for socialising and on balance a [lower] risk threshold.”

He also said that these shoppers showed they were more likely to buy online when physical shops were closed and that the firm’s athleisure offer was “right in the zone” as consumers adjusted their everyday clothing choices to being at home.

This meant that his initial assumption that the lockdown period would be “more desperate” was incorrect.

However, the firm still saw plunging profits and has no plan to pay back furlough money to the UK government as some other companies have done. Cowgill said the scheme had achieved its job preservation aim at the company.

Copyright © 2022 FashionNetwork.com All rights reserved.