Jeff Halmos and Lisa Mayock launch Monogram women’s brand
Monogram, the new line of women’s graphic t-shirts and sweatshirts from Lisa Mayock and Jeff Halmos, officially launched on Wednesday.
The new brand is inspired by graphic designs, poster art and vintage t-shirts as well as the spirit of wearing your most loved t-shirt. Mayock, who co-founded Vena Cava, and Halmos, who co-founded Shipley & Halmos and Trovata, decided to launch the women’s apparel line from their shared love of graphics and t-shirts. The designers share years of experience in the fashion industry and have a family together.
The initial Monogram collection consists of graphic t-shirts in three fits, which are classic, oversized and French cut; sweatshirts in a boy fit and oversized fit; and sleeveless shirts in an oversized fit. Prices range from $60 for a sleeveless shirt to $90 for an oversized sweatshirt, and all products are made and printed in Los Angeles.
Mayock and Halmos are both members of the CFDA.
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