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Jennifer Lopez teases JLo Beauty line

Published
Aug 26, 2020
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Multi-hyphenate pop-star Jennifer Lopez has revealed the upcoming drop of her own beauty brand. 


Instagram @jlo


Lopez, the winner of the 2019 CFDA Fashion Icon Award and who is known for her impeccable complexion -- or 'J.Lo glow' -- teased the new product line in a cryptic post on Instagram.

"Sunset glow...#JLoBeauty coming soon," Lopez captioned a selfie showing herself sporting a bronzy eye, blush, contour and lip look. Any additional details of the line's launch have yet to be announced. 

The announcement comes after the star's prior cosmetics collaboration with Inglot Cosmetics for a 70-piece makeup collection in 2018. 

A relative dabbler in the beauty industry, Lopez has had a longtime presence in the fashion world. Previously, she has collaborated with Designer Brands, Inc. for the exclusive launch of the JLO Jennifer Lopez brand of footwear and accessories; has served as the face of Coach, including the Coach CitySole shoe collection; has backed her own recently cut clothing brand with Kohl's; and has served as the face of Guess on multiple occasions.

She has also released multiple fragrances since the launch of her first perfume, Glow, in 2002. 

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