Jeremy Scott creates limited-edition wine label for Ecco Domani
Fashion designer Jeremy Scott has teamed up with Italian wine brand Ecco Domani to create a limited-edition Pinot Grigio label for the brand’s 25th Anniversary.
Available as of June, Jeremy Scott used his creative process to blend his own signature artistic aesthetic, which often pays tribute to ‘90s pop-culture trends, with the bold, contemporary wine style of Ecco Domani. Meanwhile, the Pinot Grigio is made from expressive grapes grown in the scenic Delle Venezie region of Northern Italy.
“There is a natural affinity between Ecco Domani and my own fashion label as both first rose to prominence in the ‘90s,” said Scott. “Playing with the bold shapes, abstract graphics, and neon colors that influenced ‘90s pop-culture is a cheeky nod to Ecco Domani’s 25th anniversary. With this original label design, I wanted to bring forth that nostalgia in a truly modern way as a reminder that standing out is always in style.”
“Much like Ecco Domani Pinot Grigio itself, Jeremy Scott’s eye-catching label design encourages our fans to make a statement, and to have fun doing so,” added Heather Austin, director of marketing for Ecco Domani. “We're excited to partner with Jeremy for our 25th anniversary limited-edition label and hope consumers everywhere look forward to making a confident and fashionable statement this summer.”
It’s not the first time fashion designers lend their talents to beverage brands. The Ecco Domani Pinot Grigio collaboration with Jeremy Scott is just the latest in a series of partnerships spanning seven years with past design luminaries who have used the bottle to create uniquely fashion-forward, limited-edition labels.
Last month, luxury fashion designer Vera Wang equally unveiled a premium Italian Prosecco brand, dubbed 'Party'.
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