×
43 008
Fashion Jobs
ALICE AND OLIVIA
Sales Supervisor - Town Center at Boca Raton
Permanent · Boca Raton
TIFFANY & CO
Coordinator, Human Resources
Permanent · New York
ROSS STORES
District Manager
Permanent · San Diego
ESTÉE LAUDER
Retail Beauty Sales Manager - Estee Lauder - (Henry Town) - Mcdonough, ga
Permanent · McDonough
BOBBI BROWN
Manager, Marketing - jo Malone London & Editions de Parfum Frédéric Malle, Travel Retail Worldwide
Permanent · New York
OLD NAVY
Loss Prevention Agent - Four Flaggs
Permanent · Niles
OLD NAVY
Unassigned Assistant Manager, Merchandising - The Plaza at Citrus Park
Permanent · Tampa
OLD NAVY
Assistant Manager, Customer Operations - Towne Ctr @ Laurel
Permanent · Laurel
OLD NAVY
Assistant Manager, Customer Operations - Memorial City Mall
Permanent · Houston
OLD NAVY
Assistant Manager, Merchandising - Freeport Vlg Station
Permanent · Freeport
OLD NAVY
Assistant Manager, Merchandising - sf Premium Outlet
Permanent · Livermore
OLD NAVY
Assistant Manager, Customer Operations - Arrowhead Crossing
Permanent · Peoria
OLD NAVY
Assistant Manager, Merchandising - Vintage Oaks
Permanent · Novato
OLD NAVY
Assistant Manager, Merchandising - Marketplace @ Hamden
Permanent · Hamden
OLD NAVY
Assistant Manager, Customer Operations - Lancaster Tanger
Permanent · Lancaster
OLD NAVY
Assistant Manager, Product Operations - Market at Birdcage
Permanent · Citrus Heights
OLD NAVY
Assistant Manager, Merchandising - Poyner Place
Permanent · Raleigh
OLD NAVY
Assistant Manager, Customer Operations - Holly Springs Towne Center
Permanent · Holly Springs
OLD NAVY
Assistant Manager, Customer Operations - Market at Birdcage
Permanent · Citrus Heights
OLD NAVY
Assistant Manager, Customer Operations - Lycoming Mall
Permanent · Pennsdale
OLD NAVY
Assistant Manager, Merchandising - Downtown Crossing
Permanent · Boston
OLD NAVY
Assistant Manager, Customer Operations - Daytona Beach Tanger
Permanent · Daytona Beach

Jewelers must say whether diamonds are mined or synthetic in ads: FTC

By
Reuters
Published
today Apr 3, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

The U.S. Federal Trade Commission, which investigates allegations of deceptive advertising, said on Tuesday that it has sent warning letters to eight companies to insist that they distinguish in advertisements between diamonds that come from mines and those made in laboratories.

De Beers, a unit of Anglo American, said it was pleased by the move, adding the two kinds of diamonds were “distinct product categories.” - Reuters


The FTC said that it had found instances where the eight companies advertised diamond jewelry “without clearly and conspicuously disclosing that the diamonds are laboratory-created,” according to the letter.

The agency declined to identify the recipients of the letters. An unredacted version of one of the letters seen by Reuters identified that recipient as Diamond Foundry, a California company that makes laboratory diamonds.

Diamond Foundry declined to discuss whether the letter would lead to changes in its marketing. “We pride ourselves on being a lab grown diamond producer and this point of differentiation is what our success is built on,” CEO Martin Roscheisen said in an emailed statement.

Analysts say increased production of laboratory-grown diamonds will lower the price of the stones.

The Diamond Producers Association (DPA), which represents mining companies like De Beers, Rio Tinto and Alrosa, welcomed the FTC insistence that companies distinguish between diamonds that are mined and those that are made in laboratories.

“The DPA has for several months expressed serious concerns about misleading marketing communication and unsubstantiated eco claims coming from many laboratory grown diamond marketers,” said DPA Chief Executive Jean-Marc Lieberherr. 

De Beers, a unit of Anglo American, said it was pleased by the move, adding the two kinds of diamonds were “distinct product categories.”

De Beers has responded to pressure from lab diamonds by tearing up its decades-old policy of only selling natural diamonds in jewelry and beginning to sell synthetic stones.

It sells the lab-made diamonds for less than rivals to emphasize the difference between what it sees as fun, fashion jewelry and natural diamonds created in the earth and with a high re-sale value.

Since it began selling synthetic gems as jewelry it said the cost of synthetic stones has plunged.

The FTC, in its letters, also asked the companies to review the use of “eco-friendly” or similar terms to describe diamonds made in a laboratory. “It is highly unlikely that they can substantiate all reasonable interpretations of these claims,” the FTC said in its release.

The first lab-made diamond was produced in 1955 and larger crystals were made in 1970, but the first synthetic diamonds for purchase were not made until 1970s, according to Dr. James Shigley, research fellow at the Gemological Institute of America.

“These lab grown diamonds are diamonds. They have the same physical and chemical properties. We’re not talking about an imitation,” he said, noting that many diamonds are sold for grinding or other industrial purposes.

© Thomson Reuters 2019 All rights reserved.