Jewelry e-tailer 7 Charming Sisters launches personality-filled Spring 2016 collection

By

Dani Greene

Published
Feb 10, 2016

7 Charming Sisters, an online jewelry and accessories boutique, just introduced its Spring 2016 collection. The Spring 2016 collection, like its precursor, offers up fun names for each item, including a “don’t be modest” ring, a “women rule the world” cuff and a “spill the tea” necklace. The new collection is priced between $13 and $65 USD.

The company offers 7 lines, each designed by one of the seven founders: Girl Next Door, Fashionista, Social Butterfly, Classy Chick, Sexy Nerd, Super Mom, and Life of the Party. By connecting the jewelry with real women and their personalities and styles, consumers can seek out styles that align with how they see themselves. The company also offers a general collection encompassing a variety of other styles.

Based in Dumfries, Virginia, 7 Charming Sisters is an online jewelry boutique established in 2015 by seven women who have been close friends for over 10 years. Each “sister” co-worker has developed her own jewelry line based on her style and personality.