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Jan 28, 2021
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Jillian Maxwell named as Grazia USA's chief revenue officer, executive vice president

Published
Jan 28, 2021

Grazia USA, the U.S. branch of the Grazia magazine owned by the Mondadori Group, has named Jillian Maxwell as its new chief revenue officer (CRO) and executive vice president. 


Grazia USA


She will begin on February 1 and will be based out of Grazia USA’s headquarters in New York City. She will report to Grazia USA’s chairman and chief executive officer, Dylan Howard.

As CRO, Maxwell will be responsible for identifying and executing marketing and partner strategy for the brand, focused on discovering category interests and creating custom audiences to drive retail sales consideration through innovative editorial, live or virtual event journalism, video, and social media. 

She will also collaborate with editor-in-chief and chief creative officer David Thielebeule "to establish the brand’s impactful visual storytelling and thought- provoking, top-tier journalism aimed at empowering, inspiring, and intriguing readers," Grazia said in a press release. 

Thielebeule and Maxwell will be responsible for a 400-page quarterly print edition; the publication's digital platform, graziamagazine.com; and a wide variety of other brand extensions including digital video, television, podcast, live events, branded content, social media, newsletters, affiliate marketing, and other product offerings. 

According to the publication, which first made its U.S. debut in October of 2020, Grazia's U.S. digital platform has already established an audience of over 1.4 million unique users per month and is forecast to reach more than 3 million in the month of March. 

"Luxury brands are yearning for new and niche audiences,” Maxwell said. "There are few partners in today’s industry that can say 50% of their following are women aged 24 to 34. Grazia USA is one of them. The growth since October 2020—its debut into the strongest luxury market in the world—is undoubtedly impressive. 

"This combined with David Thielebeule’s vision introduces untapped advantages for partners to target new clientele while leveraging insights that ensure a strong future for their businesses. I’m ecstatic to be joining such an innovative team, with whom I share a common mission to disrupt the category in creating meaningful and compelling opportunities for partners around the globe."

Bringing over 16 years of industry experience, Maxwell comes to Grazia after most recently serving as the executive director of international fashion at WSJ. Magazine. Previously, she served as brand director of WSJ. Magazine’s founding team, where she helped create its signature platform, WSJ. Innovators, and established the magazine’s global business strategy. Throughout her career, she has also held positions as executive director of marketing strategy at Harper’s Bazaar, and sales director of international fashion and luxury and American fashion and retail at Refinery29, where she expanded digital partnerships across the fashion and luxury sectors. She began her career at Condé Nast as a merchandising editor for Glamour magazine.  

Thielebeule added: “There are few executives in this category who have the digital and print media, marketing and advertising experience, and proven track record of helping brands grow like [Maxwell]. She has worked with C-suite, marketing and agency executives for years and has become a trusted partner and advisor to brand marketers.

“She also understands the challenges and opportunities for brand publishers, having been at the top of the masthead at WSJ. Magazine, where she drove overall profit YOY, and expanded revenue across new streams. [Maxwell] is a proven leader who knows how to build high performing teams that build strategic partnerships and drive growth for partners. She’s an outstanding addition to the Grazia family and we are supremely confident in our approach to fully leverage our young and affluent audience.” 

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