Jockey launches Jockey Generation line with Target

Underwear and apparel brand Jockey International has announced the launch of Jockey Generation exclusively at Target.

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Jocky Generation offers over 50 styles of underwear and loungewear for men, women and children, including t-shirts, sleepwear and socks. In addition, the collection’s range includes “mini-me” styles of children’s pieces to match adult styles. 

"Jockey is an internationally recognized brand with family values and an approachable product aesthetic," said Mark Fedyk, COO and president of Jockey. "The launch of Jockey Generation is created with the young, millennial family specifically in mind."

Stand-out pieces from across the range include women's underwear made with ‘repreve polyester’ derived from recycled plastic bottles, and men's ‘Jockey Diamond cushion comfort’ socks that feature a special diamond pattern for arch support. 

The new line is available now on, and is set to launch in stores on July 14. 

As an added philanthropic boost, the brand said that a portion of every purchase from the new line will go towards the Jockey Being Family Foundation to educate, support and strengthen adoptive families.

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