×
60 609
Fashion Jobs
MIZZEN+MAIN
Account Executive - Specialty ne & Midwest
Permanent · DALLAS
COTY
Area Sales Manager
Permanent · Miami
LEVI'S
Part-Time Sales Supervisor
Permanent · Katy
SALLY BEAUTY HOLDINGS LLC
Outside Sales Representative -Cosmoprof
Permanent · Colorado Springs
SALLY BEAUTY HOLDINGS LLC
2nd Shift Inventory Control Specialist
Permanent · Jacksonville
NORDSTROM
Asset Protection - Agent - North Point Marketcenter Rack
Permanent · Alpharetta
NORDSTROM
Asset Protection - Agent - The Outlet Collection Rack
Permanent · Auburn
NORDSTROM
Asset Protection - Security Ambassador - Galleria at Roseville
Permanent · Roseville
LULULEMON
Assistant Manager, Operations | Cherry Creek Mall (1 Year Contract)
Permanent · Denver
LULULEMON
Assistant Manager, Operations | Bellevue Square
Permanent · Bellevue
LULULEMON
Assistant Manager, Operations (Hyde Park)
Permanent · Chicago
OLD NAVY
Assistant Manager, Customer Operations - Airport Square
Permanent · North Wales
OLD NAVY
Assistant Manager, Customer Operations - Monroe Mktplace
Permanent · Selinsgrove
OLD NAVY
Asset Protection Coordinator - Florida West
Permanent · Estero
OLD NAVY
Assistant General Manager, Merchandising - Jefferson Mall
Permanent · Louisville
OLD NAVY
Assistant General Manager, Merchandising - Willowbrook-Houston
Permanent · Houston
OLD NAVY
Assistant Manager, Customer Operations - Oshkosh
Permanent · Oshkosh
OLD NAVY
General Manager - Ridgewood Court
Permanent · Jackson
OLD NAVY
General Manager - Monroe Marketplace
Permanent · Selinsgrove
OLD NAVY
Asset Protection Coordinator - Portland
Permanent · Beaverton
OLD NAVY
General Manager - Tikahtnu Commons
Permanent · Anchorage
OLD NAVY
General Manager - Watertown
Permanent · Watertown
Published
Sep 24, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Jockey partners with Victoria Arlen for first-ever collaboration

Published
Sep 24, 2019

Underwear and apparel brand Jockey International, Inc. has launched its first-ever product collaboration with former American paralympic swimmer, T.V. show host, author and motivational speaker, Victoria Arlen. 


Jockey


The Jockey x Victoria Arlen capsule comes as part of an ongoing relationship between Jockey and Arlen, who first teamed up with the brand in early 2018 for its #ShowEm campaign. 

The collaborative collection offers a variety of Jockey apparel designed for a younger athleisure consumer including high-rise leggings; tank tops; v-neck t-shirts; cropped hoodies; a cocoon cardigan; socks and infinity scarves, styled with inspirational quotes and donut prints inspired by Arlen’s favorite snack. 

"To develop a collection that is a perfect mix of playfulness, comfort and fashion, we designed looks that blend high functionality with comfort and style," said Laetitia Lecigne, creative director of Jockey.

"We loved working with [Arlen] to create silhouettes that capture her fun, uplifting and vibrant personality. We believe this collaboration will help the brand reach a new consumer segment."

According to a press statement, the capsule is inspired by Arlen's personal style, positive attitude and her life motto, “Face it. Embrace it. Defy it. Conquer it.” Arlen moved toward a career as a motivational figure after she developed two rare conditions known as transverse myelitis and acute disseminated encephalomyelitis at the age of 11, causing her to spend four years in a vegetative state.

During her recovery process, Arlen represented the U.S. at the Summer Paralympics in London in 2012, and has since has competed on 'Dancing with the Stars', become one of ESPN’s youngest on-air talents and hosted 'American Ninja Warrior Junior'.

The collaboration marks the latest in a slew of launches from Jockey, as the brand looks to boost its brand appeal with a younger audience. In 2018, Jockey launched its Jockey Signature line followed by its Jockey Generation line in July of this year. Earlier this month, the brand experienced another first when it opened its first-ever pop-up retail store in Garden City, New York.

The Jockey x Victoria Arlen collection is available exclusively at Jockey.com and select Jockey stores.

Copyright © 2022 FashionNetwork.com All rights reserved.