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Jan 15, 2023
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Joe Fresh and Sasha Exeter launch studio-inspired collection

Published
Jan 15, 2023

Joe Fresh is once again teaming up with Canada-based content creator and entrepreneur Sasha Exeter for the launch of a studio-inspired collection.

Joe Fresh and Sasha Exeter launch studio-inspired collection. - Joe Fresh


Dubbed the 'All The Right Moves' collection, it was designed to encourage people to feel good and get moving, and launches online on January 18 and in select stores January 19.

The collection features seven pieces available in sizes XS-3X including contour fit leggings, matching sports bra, fleece Jacket, joggers and a pullover sweater. Lastly, at the heart of the collection is the return of the customer-favourite Sasha Catsuit. Coming back better than before, the contour-fit jumpsuit features a scoop neck, and cross-back detail, and now comes in two colours — black and a new neutral. 

"I really wanted to give my audience a collection that could be worn to and from a studio and could also easily transition to streetwear," said Exeter. 

"As my brand continues to evolve it has been great to work alongside Joe Fresh to give my community a more elevated collection. Joe Fresh always does an amazing job at providing great activewear pieces at a great price. These are pieces I would wear in my everyday life, and I hope everyone loves them as much as I do.”

Exeter has been a long-time Joe Fresh partner with the All The Right Moves collection marking a fifth collaboration. Since they started collaborating over seven years ago, both Joe Fresh and Exeter have evolved to build collections and lifestyle pieces that Canadians love. Most recently, in summer 2022, they launched a summer sport capsule collection featuring activewear. 

"Watching the past five collections evolve has not only been inspiring but has provided direction for the All the Right Moves collaboration. I'm most excited to see the return of the catsuit, a customer favourite," said Heesun Lim, Joe Fresh design manager. 

"We're also introducing new design features, like adding supportive power mesh to the catsuit and leggings, adding PrimaLoft to the Fleece Jacket, cut outs to the tank and intricate straps on the sports bra."

In Canada, Joe Fresh products are available in more than 1,450 retail locations and internationally through local partners in the United States.

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