82 522
Fashion Jobs
HENKEL
Material Handler
Permanent · BAY POINT
HENKEL
Director, Business Development
Permanent · ROCKY HILL
HENKEL
Quality Manager
Permanent · LAGRANGE
HENKEL
Market Segment Manager Defense & Space
Permanent · ROCKY HILL
HENKEL
Global Key Account Manager - Consumer Device Southern California
Permanent · IRVINE
SACK OFF 5TH
Asset Protection Uniform Guard
Permanent · PARAMUS
SACK OFF 5TH
Asset Protection Investigator
Permanent · SHREWSBURY
SACK OFF 5TH
Fulfillment Associate Part-Time
Permanent · LAWRENCEVILLE
NGG
Sales Supervisor
Permanent · NEW YORK
COTY
Assistant Marketing Manager, us Luxury - Burberry Makeup
Permanent · NEW YORK
NORTH CAROLINA STATE
Enterprise Research Administration Training Manager
Permanent · RALEIGH
NORTH CAROLINA STATE
Academic Coordinator
Permanent · RALEIGH
CENTRIC BRANDS
(Assistant) Manager, Logistics (Origin Carriers)
Permanent · NEW YORK
CENTRIC BRANDS
Keyholder, Robert Graham - Scottsdale
Permanent · SCOTTSDALE
CENTRIC BRANDS
Keyholder, Robert Graham - Las Vegas (Forum Shops)
Permanent · LAS VEGAS
MICHAEL KORS
PT Sales Supervisor, Walt Whitman Shops Huntington Station NY 11746
Permanent · HUNTINGTON
JCREW
Associate Manager
Permanent · CHARLOTTE
RAG & BONE
Account Executive
Permanent · NEW YORK
RAG & BONE
Senior Coordinator, Retail Marketing
Permanent · NEW YORK
MACY'S
Manager, Asset Protection
Permanent · FRIENDSWOOD
MACY'S
Asset Protection Detective, Southlake Mall - Part Time
Permanent · CLAYTON
MACY'S
Asset Protection Detective - Multi-Store, South Shore Plaza - Full Time
Permanent · BRAINTREE
Published
Jun 14, 2021
Reading time
2 minutes
Download
Download the article
Print
Text size

John Lewis widens fashion brand offer via webstore

Published
Jun 14, 2021

John Lewis has ambitious plans to increase its fashion sales and is to add 100 new third-party fashion brands to its line-up over the next year. But that doesn’t mean in-store fashion space expanding  as the plan means it will allow labels to supply their products directly on johnlewis.com for the first time.


Spoke London is among the new labels John Lewis is adding - DR



Executive director Pippa Wicks said the company has offered customers the option to buy larger branded home products directly from suppliers via johnlewis.com for a number of years “and we’re now expanding this into fashion, providing customers with even greater choice”.

Some 40 brands will be added in the next six months and the rest will join prior to summer 2022. 

Wicks added that the company plans to bring more and more fashion labels on board in the future.

And the brands in this latest drive have been chosen to widen the range of customers who can buy clothing and accessories from the company with a focus on more diverse and eco-conscious labels.

It will broaden the offer from some labels it already sells while brands being added take in inclusive menswear names Raging Bull and Spoke London and plus-size lingerie label Oola. And with “sustainable and conscious shopping” in mind, Knowledge Cotton Apparel, Dedicated and Lefrik will become available via the webstore.

As well as these, by the end of this year, it’s adding Dorina, Hot Squash, Little Mistress, Maison Scotch, Nudea, Playful Promises, and Sculptress Lingerie in womenswear.

Menswear labels being added include Ben Sherman, Farah, Harrys of London, Koy Clothing, and Psycho Bunny. In kidswear, newcomers include Dinoski, Trotters, and The Little Tailor.

A number of labels that span women’s, men’s and kidswear are being added, such as Crew Clothing and Superdry.

And accessories and footwear are part of the drive with Doughnut Bags, Hush Puppies, Just Sheepskin, Rocket Dog, Sperry, and Ucon Acrobatics set to be part of the line-up.

The move comes as more and more webstores include third-party brands selling direct. And it’s also part of John Lewi’s drive for up to 70% of its sales coming through its webstore by 2025.

Copyright © 2024 FashionNetwork.com All rights reserved.