85 774
Fashion Jobs
BUCKLE BRANDS
Womens Buying Support i
Permanent · KEARNEY
ALEXANDER MCQUEEN
Alexander Mcqueen Operations Manager, Saks NY
Permanent · NEW YORK
WILLIAMS SONOMA
Assistant Site Manager – Williams Sonoma
Permanent · SAN FRANCISCO
TIFFANY & CO
Branch Security Officer- South Coast Plaza
Permanent · COSTA MESA
OLD NAVY
Assistant General Manager, Merchandising - Pheasant Run Plaza
Permanent · CHICO
OLD NAVY
Assistant General Manager, Merchandising - Merrimack Premium
Permanent · MERRIMACK
ATHLETA
Assistant General Manager - 18th & 5th
Permanent · NEW YORK
OLD NAVY
Assistant General Manager, Merchandising - Arizona Mills
Permanent · TEMPE
GAP
General Manager - Philadelphia Mills
Permanent · PHILADELPHIA
OLD NAVY
General Manager - Shops at Waldorf Center (New Store)
Permanent · WALDORF
OLD NAVY
Assistant General Manager, Merchandising - Triangle Square
Permanent · NEW YORK
OLD NAVY
Assistant General Manager, Merchandising - Northgate Mall
Permanent · CHATTANOOGA
OLD NAVY
General Manager - Coosa Town Center
Permanent · GADSDEN
OLD NAVY
General Manager - Upper Valley Plaza
Permanent · LEBANON
ATHLETA
General Manager - Issaquah Commons
Permanent · ISSAQUAH
ATHLETA
General Manager - 2nd And Pch
Permanent · LONG BEACH
BANANA REPUBLIC
Assistant General Manager - Home
Permanent · TROY
OLD NAVY
Director, CRM, Marketing
Permanent · SAN FRANCISCO
HENKEL
Senior Automation Tech
Permanent · GENEVA
ESSILORLUXOTTICA GROUP
Customer Service Representative
Permanent · EAST SYRACUSE
ESSILORLUXOTTICA GROUP
Customer Service Representative Classic Optical)
Permanent · YOUNGSTOWN
ESSILORLUXOTTICA GROUP
sr. Manager, Business Growth
Permanent · NEW YORK
Published
Sep 4, 2020
Reading time
2 minutes
Download
Download the article
Print
Text size

John Lewis "modernises" offer, adds 30+ new fashion and beauty brands

Published
Sep 4, 2020

John Lewis has announced the addition of 30+ new brands to its fashion, accessory and beauty offer for the autumn season. They’ve already begun appearing in-store and online with the debuts set to continue into October.


Athleta is one of the brands John Lewis has added to help modernise its offer



The company said the selected brands have been chosen because “they respond directly to the new needs of the nation as customers are opting for more casual wardrobe choices and these brands will help modernise John Lewis’s offering”.

The launches also include the debut of a new athleisure category, including Athleta, Adidas by Stella McCartney, Isle Jacobsen, Hornbaek and Calvin Klein Performance. So far, “the products have been incredibly popular, with sales exceeding expectations,” we’re told.

Fashion Director Christine Kasoulis said: “As part of the work we’re doing to modernise John Lewis, we’re introducing new brands that we feel really resonate with the needs of our customers at this current time, whether that’s comfortable, stylish loungewear that’s smart enough for a Zoom call, or skincare products that enhance their natural complexion. Our aim is to be the preferred fashion partner for brands.”

New labels in womenswear that have already launched or are due this month include The Fold “luxury business attire”, online brand Sosandar, Ganni footwear, Serena Rees’s Les Girls Les Boys label, luxe UK footwear brand Malone Souliers, Fila trainers and Fat Face

Next month will also see the arrival of Their Nibs, which is a small British pyjama brand with hand-designed prints, plus UK-made sheepskin slippers label Celtic & Co.

Accessories debuts include Longchamp, plus jewellery by Dinny Hall, Astrid & Miyu and Wanderlust + Co. There’s also Goddess Charms and sustainable label Togetherband, 

New beauty arrivals take in Beauty Tech (which has introduced upscale beauty from MZ Skin, Foreo, Dermaflash and Beglow), plus Olaplex high-end hair treatment and Kate Somerville skincare.

There are also some menswear launches with the arrival of New Balance, an exclusive-to-John-Lewis Barbour Wilderness Collection by Ben and Marina Fogle, and Soho Vintage store Dukes Cupboard.

And in addition to this, the retailer has ramped up its sports offering with the addition of Peloton, Apex Bikes and Arcteryx high-performance apparel, outerwear and equipment.

Copyright © 2024 FashionNetwork.com All rights reserved.