×
59 181
Fashion Jobs
LULULEMON
Assistant Manager, Guest Experience | Hill Country Galleria Pop-up
Permanent · Austin
BANANA REPUBLIC
General Manager - Carlsbad Premium
Permanent · Carlsbad
GAP INC.
Area Manager, Asset Protection - Indianapolis
Permanent · Indianapolis
GAP INC.
Director, Asset Protection - Operations
Permanent · San Francisco
GAP INC.
Asset Protection Coordinator - Tennessee Valley
Permanent · Sevierville
GAP INC.
Area Manager, Asset Protection - Birmingham
Permanent · Montgomery
GAP INC.
Regional Manager, Asset Protection - Minnesota
Permanent · Minnetonka
GAP INC.
Area Manager, Asset Protection - st. Louis
Permanent · Chesterfield
GAP INC.
Area Manager, Asset Protection - Pittsburgh
Permanent · Homestead
GAP INC.
Asset Protection Lead- 3rd Shift - Fresno, ca
Permanent · Fresno
GAP INC.
Area Manager, Asset Protection - Connecticut North
Permanent · South Windsor
GAP INC.
Area Manager, Asset Protection - Hudson Valley
Permanent · Albany
GAP INC.
Regional Manager, Asset Protection - Great Plains
Permanent · West Des Moines
GAP INC.
Director, Technical Design
Permanent · San Francisco
GAP INC.
Area Manager, Asset Protection - Michigan West
Permanent · Traverse City
GAP INC.
Area Manager, Asset Protection - dc Metro
Permanent · Laurel
GAP INC.
Asset Protection Coordinator - Central PA
Permanent · Homestead
SALLY BEAUTY HOLDINGS LLC
District Manager
Permanent · Lafayette
ESTEE LAUDER
Manager, Visual Merchandising, Tom Ford Beauty, North America
Permanent · New York
ESTEE LAUDER
Manager, Digital Marketing Travel Retail
Permanent · New York
ESTEE LAUDER
Manager, Global Business Planning Mac
Permanent · New York
NORDSTROM
Asset Protection - Agent - Woodfield Shopping Center
Permanent · Schaumburg
Published
Jun 21, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

John Smedley targets Chinese growth with digital initiatives

Published
Jun 21, 2022

Heritage knitwear label John Smedley is making a major push into China and is currently launching a suite of digital activities for consumers on the mainland, “to drive the brand forward in the world’s largest market”.


John Smedley



This month, it has launched  an e-commerce mini program shop on WeChat, a major move given that it’s China’s number one app. It has also launched exclusive product news and style tips through its official accounts on WeChat, Little Red Book and Weibo.

“We are hugely excited to be launching the John Smedley brand in mainland China on key digital channels, to reach such a huge potential audience,” said deputy MD Jess Mcguire. “Based on the success we have seen in Japan; we believe China will be a key market for John Smedley going forward.

The British brand was founded 238 years ago and has a strong position in Europe, North America, the Gulf, Singapore and Japan (its single biggest export market).

The label — which holds two Royal warrants — began to focus on international growth back in the 1960s when celebrities such as Audrey Hepburn and Sean Connery were photographed in its products. Back then, China being a potential luxury market seemed unlikely.

But it’s the a key target for any company in the luxury segment now and it's the company’s big focus for 2022.

Still based in its old “mill” buildings in the small village of Lea, near Matlock in Derbyshire where all its garments are manufactured and hand-finished, the company said that the “brand is going from strength to strength” at present.

Copyright © 2022 FashionNetwork.com All rights reserved.