Jordyn Woods will create a collection for plus-size line Addition Elle

By

Emily Jensen

Published
Jul 13, 2017

The model, who is represented by Wilhemina and boasts a large social media following, will create her first collection for the plus-sized brand. Woods’ collection will show at Addition Elle’s presentation in September at New York Fashion Week.
 

This is Jordyn Woods second time collaborating with a major brand, having already created a plus-sized collection for Boohoo.com. Woods has previously worked with Addition Elle as a model, and this will be her first time designing for the plus-sized label. “They are a style destination for women who truly embrace their figures and are passionate about building a fashion democracy within the industry, offering the latest trends for all body types,” the 19-year-old model said in a statement of her upcoming collaboration.
 
Woods, who boasts 3.2 million followers on Instagram and is also known for her friendship with Kylie Jenner, has made a name for herself as an activist for inclusiveness in fashion. She has frequently made TV appearances and used her considerable influence on social media to spread a message of body positivity. Woods will also appear frequently in Jenner’s upcoming reality show, Life of Kylie.

Addition Elle will debut the 15-piece collection on September 11 during New York Fashion Week. The pieces, which will retail for $42 to $178, will then be immediately available at a pop-up shop following the presentation.
 
Addition Elle is headquartered in Montreal, Canada and specializes in women’s clothing from sizes 14-26. The brand also recently collaborated with plus-sized model Ashley Graham on a lingerie collection.