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Jordyn Woods launches new collection for Boohoo

By
AFP-Relaxnews
Published
today Jun 27, 2019
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Jordyn Woods has been back in the Boohoo design studio.




The model has teamed up with the fashion retailer once again on a size-inclusive capsule collection created with summer in mind. The launch marks the second collaborative collection from the duo.

"I'm so excited to be given the opportunity to co-design a second collection with Boohoo," Woods said in a statement published by HelloGiggles. "I've always been a huge fan of the brand and feel so fortunate to be part of the Boohoo family. With my new collection, I wanted to offer size-inclusive pieces with designs that reflect my personal style. I hope this collection empowers women and encourages them to dream big."

In an Instagram post featuring the star, Boohoo called the 60-piece collaboration "the ultimate ‘gram-worthy glam, clothes to live your best life in, and to most importantly, #doyourthing in."

The line spans summery dresses, tops, trousers, skirts, accessories and shoes, and as always, Woods has proven to be the best advertisement for her pieces. She can be seen rocking some of the glamorous looks from the new line -- such as a white bodycon mini dress and a hot pink strapless dress -- in a campaign video for the label.

Boohoo first recruited Woods, who is known for her friendship with Kylie Jenner and boasts 10 million followers on Instagram, back in 2016. The model also unveiled her own fashion label, an activewear brand called ‘Secndnture,' last August.
 

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