Josh Duhamel joins Lolë as new ambassador, part owner

By

Jennifer Braun

Published
Oct 29, 2019

Lolë announced on Monday actor Josh Duhamel as a new brand ambassador, equity investor and part owner of the Canadian lifestyle and athleisure brand.

 
The partnership, which launches Lolë's new travelwear line for men across North America, includes a series of videos showcasing Duhamel in Lolë activewear traveling the world in areas across Hawaii, Montreal, Tanzania and Minnesota. 
 
The series is intended to highlight how Lolë products are designed for all travelers no matter where they are going.

"Lolë takes an 'everyday basic' and gives it a cutting-edge style that allows you to go from a meeting to a spontaneous hike in the woods, or whatever it is that you're into,” said Duhamel.  
 
“I love that the brand is very mindful, making conscious decisions about what products are used to create environmental, simple styles. I know that no matter where I go next, I don't have to overthink what to pack because Lolë has me covered."
 
Though recognized as an actor for his appearances in the 'Transformers' movie franchise and several other films and television series, Duhamel has a personal passion for outdoor activities, wellness and reducing carbon footprints. 
 
Indeed, in the video series by Lolë, Duhamel is captured hiking, cliff jumping, sky diving, canoeing and much more. 
 
"We're thrilled to welcome Josh to the Lolë family, as his evolution into a wellness-focused, on-the-go lifestyle fits perfectly with our brand DNA and values," said Todd Steele, Lolë CEO. 
 
"As an understated style icon, he has good instincts when it comes to fashion. His participation in design workshops with product teams is an exciting opportunity for us to continue to inspire people to live outside their comfort zones in style.” 

The company did not disclose further details on Duhamel becoming a part owner and investor in the brand.
 
The Montreal-based company launched in 2002 and currently operates close to 40 stores and is also sold via wholesale partners across Canada, the U.S. and Europe.