Juice Beauty launches Kate Hudson collaborative line in India

By

Isabelle Crossley

Published
Jul 6, 2022

Beauty and wellness brand Juice Beauty has launched its skincare collaboration with Hollywood celebrity Kate Hudson in India with House of Beauty on multi-brand platforms Boddess, Sephora, and Tata Cliq Luxury.

Juice Beauty is increasing its focus on India and launched its latest collaboration in the country on July 5, the brand announced in a press release. Beauty tech retailer House of Beauty is confident that the increasing consumer awareness about the harmful effects of chemicals and pollution and increased demand for natural personal care goods presents a significant opportunity for growth, according to the business. Juice Beauty first launched in India in 2021. 

“Kate embodies the Juice Beauty mission of fitness, wellness and environmentalism and I have revered her spirit, talent and business acumen since we first met,” said Juice Beauty founder Karen Behnke, in a press release. “We got together just before the pandemic and decided it was finally time to kick off a partnership. Coming out of Covid, we wanted to introduce a very personal, customisable ritual with an emphasis on self-care. Kate is wonderfully ingenious and she was involved in every step of designing the mask, from the ingredient choices to the sensorial texture to the design of the packaging. She even designed the heart to coordinate with our logo drop!”

“We are overjoyed to launch Juice Beauty’s newest addition to its truly sustainable and high performance product portfolio, the Revitalizing Acacia + Rose Powder Mask,” said House of Beauty’s vice-president Sanjali Giri in a press release. “It a product developed  in cooperation with Kate Hudson, a huge supporter of clean and green beauty. We are delighted  to finally bring this product to the conscious and responsible beauty consumers in India soon after its remarkable global launch.”

“I feel a genuine connection to Juice Beauty and Karen,” said Hudson. “In fact, she was the one who opened my eyes to clean and green beauty over 15 years ago before it was a thing… It’s exciting to finally be able to create this product together - and it’s not just another mask. It’s exceptional and you can really see the results instantly!"