Juicy Couture partners with K&S for women's outerwear collection
Juicy Couture, a subsidiary of Authentic Brands Group (ABG), has announced a new partnership with K&S Outerwear, a New York-based apparel and accessories designer and manufacturer specializing in outerwear.
As part of the partnership, K&S will now design, manufacture and sell Juicy Couture women’s outerwear, with a first collection set to launch in fall of 2019.
According to a press release, the debut collection will include quilted down puffers "inspired by global street style, [with] hidden messages inside the linings," vegan sherpas inspired by the 60s Mod era, printed shearlings and furs in a variety of bright colors and animal prints, in addition to wool military pea coats and maxi-length tweed wrap coats inspired by Carnaby Street, London.
“We are confident that our partnership with K&S Outerwear will help to complement and expand the existing Juicy Couture business,” said Jarrod Weber, president of brand at ABG.
The collection of women’s outerwear by K&S for Juicy Couture will launch in department stores this fall.
The announcement of the new collection comes after the California-based brand signed a new leather and outerwear licensing deal for Europe in November of 2018.
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