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Published
Oct 12, 2022
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Jumpsuits, puffers, green dresses are key for AW22, Boohoo's TikTok analysis shows

Published
Oct 12, 2022

Key items for AW22 include jumpsuits, puffer jackets and dresses — as long as they’re green — plus boots of varying lengths. That’s according to analysis of TikTok views conducted by fashion e-tail giant Boohoo.


Boohoo has analysed TikTok data and said that puffers, like this one from its Kourtney Kardashian Barker link-up, are key for AW22 - Boohoo Group


It said jumpsuits are proving to be the season’s most popular piece with #jumpsuit reaching a total of 357.2 million views. Long-sleeve jumpsuits have seen a huge surge in interest over the past year, with searches for ‘long sleeve jumpsuit’ jumping by 135% just in the past month.

Puffers in second place have gained 205.5 million views on TikTok with the interest understandable as the cold weather approaches and the influence of celebrities such as Hailey Bieber, Rihanna, and Kylie Jenner also makes an impact.

In third spot, green dresses seem to be the season’s go-to for parties and statement dressing. The hashtag #Greendress has 159.3 million views on TikTok, proving its popularity surge. 

Again, the celeb impact can be seen here with Olivia Wilde wearing a Valentino green dress to the Don't Worry Darling premiere in Spain, as well as Kylie Jenner, who was photographed during Paris Fashion Week leaving a Balenciaga show in a bright green dress.

The ranking continues with pleated skirts fourth on 90.7 million views, equestrian style (influenced by “royalty such as Kate Middleton and Lady Louise Windsor”) on 88.9 million, knee-high boots on 82.6 million, moon boots on 65.8 million and chunky boots on 42.6 million. In ninth and tenth places are sequin dresses on 41.9 million views and maxi skirts on 33.4 million.

Clearly it’s a big boots season with those three boots styles adding up to a total that would put boots as a whole in third place.

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