Justin Theroux and Sophie Turner showcase latest Louis Vuitton smartwatch

The Louis Vuitton fashion house has signed up a star cast to showcase its latest smartwatch, the "Tambour Horizon." The line-up includes actors Justin Theroux and Sophie Turner.

The French luxury brand has tapped a star cast to front the latest edition of its smartwatch, the "Tambour Horizon." The wearable, which promises new designs, new colors and new materials -- such as white ceramic -- will be promoted with a major campaign coming to print, web and social media platforms.

Posing in a desert decor or in front of the sea, actors Justin Theroux, Sophie Turner and Liu Haoran -- as well as the model Urassaya Sperbund -- are seen wearing the "Tambour Horizon" in a campaign with a taste for travel, a favorite theme of the French luxury brand.

While Justin Theroux isn't often seen in this kind of campaign, Sophie Turner has previous experience in the fashion world, with gigs including several Louis Vuitton ready-to-wear campaigns.