Justin Boot Company partners with singer Reba McEntire
Cowboy boot manufacturer Justin Boot Company has partnered with country music star Reba McEntire for a new collection called Reba by Justin that will launch later this year.
The collection showcases McEntire's take on classic western boots, booties and casuals with a western aesthetic. Each style draws inspiration from specific fashion moments in McEntire's life whether for daily wear or performance on stage. The boot collection joins a ten-year-old lifestyle apparel collection McEntire has with Dillard's.
McEntire, an Oklahoma native, spoke of how she has recognized the Justin name since she was a young horseback rider. She said, "This collection is for all those strong, spirited women and cowgirls at heart who have followed my journey throughout the years."
Jim Issler, President and CEO of H.H. Brown Shoe Company, Justin Boot Company's parent organization, said "Her ability to inspire multiple generations" and connect with women over her passions outside of music was attractive for a brand partnership.
McEntire has 35 Number 1 Billboard singles and over 56 million albums sold worldwide. She has received multiple AMA, ACM, CMA, Grammy and People's Choice Awards, has acted in eleven movies and starred in her self-named sitcom for six seasons.
Justin was founded in 1879 and has built its brand on comfort and western style. The Reba by Justin collection will launch across the US at select retailers in time for Holiday 2017.
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