Justin Boxford appointed global brand president, Estée Lauder
The Estée Lauder Companies announced on Friday that Justin Boxford has been appointed global brand president, Estée Lauder.
In this role, Boxford will be responsible for driving Estée Lauder’s short- and long-term strategy, including innovation, product development, North America and international growth, consumer marketing and distribution evolution.
Since joining the company in 2004, Boxford has held several leadership roles around the world and across multiple brands, regions, and channels. He joins Estée Lauder after almost six years at the helm of La Mer, where the brand expanded and diversified its product portfolio. Under his leadership, he built multiple hero engines of growth, and successfully launched products including the new serum-strength The Treatment Lotion and the ultra-luxury Genaissance de la Mer regimen.
Prior to joining La Mer, Boxford held the position of senior vice president, international, Estée Lauder and Tom Ford Beauty. Prior to that, he lived in Hong Kong where he led the same brands for the Asia-Pacific (APAC) region. He also led the successful launch of Tom Ford Beauty internationally, including in China and APAC. Previously, he was vice president, Estée Lauder, travel retail.
Boxford succeeds Stéphane de La Faverie, whose promotion to executive group president was part of an organizational evolution announced last week. In his new role, Justin is reporting to de La Faverie and will continue to serve on the company’s Executive Leadership Team (ELT).
“Justin is a dynamic leader who brings to Estée Lauder proven prestige and luxury brand-building expertise, a deep understanding of the global business landscape and extensive background in transforming the online and omnichannel experience,” said de La Faverie.
“His successful track record of leading teams and growing brand aspiration make him the perfect leader to continue building on the outstanding growth and strength of our flagship brand.”
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