Justin Theroux and Sophie Turner showcase latest Louis Vuitton smartwatch

The Louis Vuitton fashion house has signed up a star cast to showcase its latest smartwatch, the "Tambour Horizon." The line-up includes actors Justin Theroux and Sophie Turner.

The French luxury brand has tapped a star cast to front the latest edition of its smartwatch, the "Tambour Horizon." The wearable, which promises new designs, new colors and new materials -- such as white ceramic -- will be promoted with a major campaign coming to print, web and social media platforms.

Posing in a desert decor or in front of the sea, actors Justin Theroux, Sophie Turner and Liu Haoran -- as well as the model Urassaya Sperbund -- are seen wearing the "Tambour Horizon" in a campaign with a taste for travel, a favorite theme of the French luxury brand.

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While Justin Theroux isn't often seen in this kind of campaign, Sophie Turner has previous experience in the fashion world, with gigs including several Louis Vuitton ready-to-wear campaigns.