×
69 915
Fashion Jobs
RAG & BONE
Sales Supervisor (Full - Time) - Austin
Permanent · Austin
SALLY BEAUTY CORPORATE
Area Manager
Permanent · San Antonio
PUMA
Junior Planner, Merchandising Operations - Retail Stores
Permanent · Somerville
JOCKEY
Associate Global Supply Chain Planner - Apparel Industry
Permanent · Kenosha
CENTRIC BRANDS
fp&a Manager - Operations Finance
Permanent · New York
ASCENA
Regional Project Manager, Field - Ann Taylor/Loft
Permanent · New York
ASCENA
District Manager, Lane Bryant - Pacific Northwest
Permanent · Longview
ASCENA
Part Time Keyholder. New Store Opening Tanger Outlet Washington PA
Permanent · Monroeville
OLD NAVY
Assistant General Manager - Southwest Plaza
Permanent · Springfield
OLD NAVY
Assistant General Manager, Merchandising - Waterside m/p
Permanent · Chesterfield Township
OLD NAVY
Asset Protection Service Representative - Mktplace @ el Paseo
Permanent · Fresno
OLD NAVY
Assistant General Manager - Bradford Plaza
Permanent · Stillwater
MACY'S
Compliance Analyst
Permanent · Johns Creek
MACY'S
Multi-Store Detective, Mall in Columbia - Full Time
Permanent · Columbia
MACY'S
Senior, Payment Card Industry Compliance
Permanent · Johns Creek
GAP
General Manager - Bayshore
Permanent · Glendale
NORDSTROM
Training Area Manager Warehouse (D-Shift Saturday-Monday 6pm to 6am) - East Coast Fulfillment Center - Elizabethtown, PA
Permanent · Elizabethtown
SALLY BEAUTY CORPORATE
Warehouse Supervisor - 2nd Shift
Permanent · Columbus
PUMA
Planner, Merchandising - Retail Ecommerce
Permanent · Somerville
JCPENNEY
Business Support Specialist - Digital And Transformation Teams
Permanent · Plano
TAPESTRY
sr. Manager, Retail Digital Marketing Planning & Performance
Permanent · New York
TAPESTRY
sr. Manager, Merchandising Outlet Men's Bags
Permanent · New York
Published
Jan 4, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

K-beauty brand aggregator B2Link acquires skincare app Picky

Published
Jan 4, 2022

Korean beauty aggregator B2Link announced on Monday it has acquired skincare community app, Picky, as the Seoul-based company looks to bolster is global lineup of beauty brands. 


With the takeover, Picky looks to leverageB2Link’s network and resources to further expand its strong community base and global reach. - Picky


Founded in 2020 by Jihong Lee, Picky is a mobile-first community that enables consumers to discover the best skincare and beauty brands and products through user reviews, educational content, and experts’ contributions.

In 2021, the beauty app ​established a community base of more than 250,000 global users. With the takeover, U.S.-incorporated Picky looks to leverage B2Link’s network and resources to further expand its strong community base and global reach.

Founder Lee will also join B2Link as chief marketing officer and board member. The takeover deal is set to close by end of January, 2022.

​“In what has been a challenging time for startups worldwide, we’re proud to have gained an avid following of hundreds of thousands of regular users in our skincare community,” said Lee.

“Our team set our sights on the global marketplace on day one, and the opportunity to keep that momentum going with the resources behind B2Link is the perfect match.”

Founded in 2014, B2Link is a consumer brand aggregator and global Korean beauty B2B distribution company providing experience-based sales and marketing consultation. Since its debut, it has worked with 150 Korean cosmetics brands and 80+ online and offline distribution channels worldwide, growing its portfolio into seven brands in total to surpass $30 million annual recurring revenue in 2021.

Its flagship brand, Skin1004, is expected to post $25 million revenue in 2021.

"K-beauty is a global phenomenon. There is a seemingly endless pool of unique indie brands relevant for global beauty consumers, and we have access to established distribution channels to meet the demand for K-Beauty products everywhere,” said Nate Sohyung Lee, B2Link’s co-founder and CEO.

“We’re helping K-Beauty products become much more accessible in more markets through our deep experience in the retail business and world-class global marketing team. With the Picky acquisition, we’ve strengthened our team and firmly established our No. 1 market position in Korea.”

Copyright © 2022 FashionNetwork.com All rights reserved.