Kappa launches U.S. ski, snowboard collection

By

Jennifer Braun

Published
Nov 30, 2022

Italian sportswear brand Kappa announced on Tuesday the launch of its first winter collection with U.S. Ski & Snowboard. 

Available online at Kappa.com and inside the main retail stores, the collection offers an activewear version of the racing clothes worn by the athletes on the U.S. team. The collection features a ski jacket and pants, fleece sweater, down jackets, cotton T-shirt, and a tracksuit.

Completing the collection are accessories including a visor hat and a wool hat in dark navy blue with U.S. Ski & Snowboard team logos, as well as a few exclusive items, in white and red, designed to represent colors of the Stars and Stripes.

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The collection launches with a campaign featuring six young athletes from U.S. Ski & Snowboard. Shot in Salt Lake City, the campaign features alpine skier Bella Wright; freestyle moguls skier Kai Owens; freeskier Jay Riccomini; cross country skier Luke Jager; and up-and-coming athletes Izzy Worthington and Bo Giddings.

Earlier this year, Kappa established a 10-year partnership with U.S. Ski & Snowboard. As part of the partnership, the brand will outfit all U.S. Ski & Snowboard athletes who will compete in the 2026 Olympic Winter Games in Italy and the 2030 Olympic Games. It will equally provide support for all U.S. domestic and FIS World Cup events through the 2032 season. 

This month, the new Kappa uniforms hit the podium in the FIS Ski World Cup 2022-23 season with a double victory by Mikaela Shiffrin. It was the first time that a single outerwear and racing suit brand appeared on the uniforms of all the winter sports teams of the U.S. Ski & Snowboard.