×
47 316
Fashion Jobs
MACY'S
Asset Protection Detective, Crabtree Valley Mall - Part Time
Permanent · Raleigh
MACY'S
Principal, Human Resources Business Partner (ny, Cincinnati, or Remote)
Permanent · Springdale
MACY'S
Asset Protection Detective, Los Angeles dt Broadway Plaza - Full Time
Permanent · Los Angeles
MACY'S
Manager, Business Administration
Permanent · St. Petersburg
MACY'S
Asset Protection Detective, Mall Del Norte - Full Time
Permanent · Laredo
MACY'S
Dept Hourly Supervisor, ft, Day (Mon-Fri), Furniture & Bedding Warehouse
Permanent · Miami
MACY'S
Asset Protection Detective, North Star Mall - Part Time
Permanent · San Antonio
MACY'S
Detective, Multi-Store Taskforce, Westshore - Full Time
Permanent · Tampa
MACY'S
Senior Manager, Business Administration
Permanent · Louisville
MACY'S
Asset Protection Detective, Oakridge - Full Time
Permanent · San Jose
MACY'S
Multi-Store Detective, Willowbrook Mall - Full Time
Permanent · Houston
MACY'S
Asset Protection Captain, Alderwood - Full Time
Permanent · Lynnwood
MACY'S
Manager, Data Visualization , Marketing
Permanent · New York
MACY'S
Asset Protection Detective, Green Acres - Full Time
Permanent · Valley Stream
MACY'S
Asset Protection Officer, Secaucus D2C fj - Full Time
Permanent · Secaucus
MACY'S
Asset Protection Captain, Ala Moana - Full Time
Permanent · Honolulu
CP SHADES
Customer Relationship Manager
Permanent · SAUSALITO
BUSTLE
Associate Commerce Editor
Permanent · Remote
TAPESTRY
Stock Lead i
Permanent · Woodbury
AEROPOSTALE
Associate Product Manager, Nautica
Permanent · New York
GAP INC
Manager of Asset Protection Operations (Remote Role)
Permanent · Washington
GAP INC
Manager of Asset Protection Operations (Remote Role)
Permanent · New York
Published
Apr 6, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Kappahl has strong quarter, speeds up investment to overcome "cautious market"

Published
Apr 6, 2017

It was a story of rising sales, good news on margins and improved operating profit for Swedish fashion group Kappahl during Q2 and the first half, with the company saying that its work to rationalise its collections, together with its pricing and campaign strategy, are all paying off.


Kappahl



The company’s sales rose 6.5% year-on-year in the quarter to February to reach SEK1.189bn, with comparable sales up 1.9%. And they rose 7.4% in H1 to SEK2.45bn. This meant operating profit of SEK47 million for the quarter, a sharp improvement on the prior year’s SEK31 million. And profit of SEK190 million for the half was up from SEK148 million a year earlier. The quarter’s gross margin also improved.

The company has been active on the store front both opening and closing locations. During Q2 it completed its restructuring programme in the Polish market with seven Polish stores shuttered to leave it with 25. But it expects to open new stores there this year.

And since the quarter ended, it has opened a new store in New York City, developed under its new concept that puts the customer at the heart of the store’s services. The company said it has been designed based on customer feedback and makes it easier for shoppers to find what they are looking for in a more spacious location that offers plenty of inspirational ideas.

Back with Q2, President and CEO Danny Feltmann said that KappAhl faced the Christmas trading period “with clear campaigns and an attractive range. Our strategy of incorporating more fashion in the Christmas campaigns boosted sales while communicating well that KappAhl is a destination for buying Christmas presents.”

But he said that the start of the new season in February was “initially characterised by a cautious market” and that the weak Swedish currency has presented challenges.

However, he was upbeat, referring to the firm’s continued and accelerated investment in store openings and conversions, as well as IT and process development, where services to integrate e-commerce and physical stores are the focus.

This has included the planned expansion of its Newbie chain in all markets, a focus on using sustainable materials (with over half its denim range now using more sustainable cotton) and more work to boost its online operations.
The latest earnings report came just a month after the company announced a reorganisation that saw it merging its marketing and retail functions, with its current VP of marketing, Joakim Holmstrand, set to leave in August. It will also be creating a new VP for customer experience role, a that is yet to be filled.

Copyright © 2021 FashionNetwork.com All rights reserved.