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Published
Nov 26, 2018
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KappAhl's new CEO is Lindex's Elisabeth Peregi

Published
Nov 26, 2018

Struggling fashion retailer KappAhl, which owns the Lindex and Newbie chains, has named Lindex exec Elisabeth Peregi as the parent company’s new group President and CEO. Peregi, who "has a solid leadership and retail experience,” will take up her new position during spring next year.


Elisabeth Peregi - KappAhl



Chairman Anders Bülow talked up her “wide expertise and industry experience,” and said she “has what it takes to successfully lead KappAhl through the rapid development of our industry.”

The 47-year-old graduate of the University of Gothenburg’s School of Business, Economics and Law has spent 19 years at the Lindex chain. Most recently she was Country Manager Sweden and Great Britain, and before that, acting President and CEO. Previously, she had been CFO, Head of Franchise Operations and Country Manager Norway.

“KappAhl is a strong brand and I am looking forward to leading the company to new successes together with my new colleagues,” she said.

Sixty-five-year-old KappAhl operates 370 stores under its Lindex and Newbie brands and generated sales of SEK4.8 billion in its latest fiscal year. 

Listed on Nasdaq Stockholm, it has faced challenging times of late and has seen plenty of management change. 

In June, board member Göran Bille took over as acting CEO with immediate effect as Danny Feltmann exited his position as CEO on the back of weak results and disagreements over strategy. 

Then in September it said that Maria Segergren, VP Assortment and Design at KappAhl, had resigned and would leave next spring.  

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