×
82 037
Fashion Jobs
ATHLETA
General Manager - Westfarms
Permanent · West Hartford
NEIMAN MARCUS
sr Manager Group Sales Exp
Permanent · King of Prussia
NEIMAN MARCUS
Group Manager, Store Operations - Bergdorf Goodman
Permanent · New York
L'OREAL GROUP
Manager - Global Brand Supply Chain
Permanent · Clark
BLOOMINGDALE'S
Business Manager - Dresses, Coats, Swim & Intimate Apparel
Permanent · New York
BLOOMINGDALE'S
Business Manager - Women's International Collections
Permanent · New York
BLOOMINGDALE'S
Business Manager - Fine Jewelry, Women's Shoes, Handbags
Permanent · Chevy Chase
GAP INC
Coordinator, Asset Protection
Permanent · Fishkill
GAP INC
Manager, Transportation Network Strategy
Permanent · Erlanger
GAP INC
Analyst, Finance
Permanent · Albuquerque
NIKE
Art Director, Global – Concepts, Purpose, Athlete
Permanent · Beaverton
NIKE
Global Marketplace Operations Manager
Permanent · Beaverton
GAP
Senior Manager - Digital Product Creation
Permanent · New York
ESTÉE LAUDER
Retail Beauty Business Lead - Estee Lauder - Full-Time - Burnsville, mn
Permanent · Burnsville
TAPESTRY
Product Manager Data Engineering
Permanent · New York
JOCKEY
Full-Time Associate Manager at Jockey - Eagan, mn - $18/HR
Permanent · Eagan
L'OREAL GROUP
Marketing Manager, Global Campaigns - Maybelline Global
Permanent · New York
L'OREAL GROUP
l'Oreal Assistant Vice President, Luxe D2C Media
Permanent · New York
NORDSTROM INC
Asset Protection - Security Ambassador - Manhattan Mens
Permanent · New York
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Stoughton
ROSS STORES
IT sr. Manager (Identity And Access Management Security)
Permanent · Dublin
ROSS STORES
Store Protection Specialist
Permanent · Aurora
Published
Feb 11, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

KappAhl to unveil kidswear concept store in Stockholm

Published
Feb 11, 2019

With its Newbie chain meaning that Swedish fashion retailer KappAhl already has experience in running specialist stores at the youngest end of the kidswear market, at the end of this month, the company will be widening its kidswear offer with the launch of a KappAhl Kids store. 


KappAhl Kids


It takes the existing KappAhl children's fashion range and gives it its own dedicated standalone space that reaches out to babies, toddlers and kids up to age 14.

The new store concept debuts on February 28 with KappAhl Kids opening its doors at the Ringen shopping centre in Södermalm, Stockholm.

“KappAhl’s children’s range is held in high regard, and represents a growing part of our sales. With KappAhl Kids, we are testing out new ways of making it even more visible,” said Peter Andersson, the firm's CFO and acting CEO.

The company said the new location will “be showcasing the entirety of KappAhl’s popular children’s range,” which includes the Newbie line-up. And it will also offer access to its full assortment via its Shop Online in Store functionality and through Click & Collect. 

KappAhl mainly operates in Sweden, Norway, Finland, Poland and the UK and is clearly heavily committed to continuing to expand its physical stores presence. 

"Physical stores will continue to be an important distribution channel for KappAhl. We want to get closer to our customers, and having a flexible store portfolio means that, when we find the right store location, we can easily choose which concept is most attractive for that specific location. Be that KappAhl as a whole or just Kids, for example. A scalable KappAhl, if you like,” said Andersson.

And given that the actual purchasers of the kids’ products are likely to be Millennial-aged parents, the company is reflecting the priorities of those consumers with the kids' line. It said that “over 80% of the children’s assortment is labelled as sustainable, a figure that will continue to increase with time.” 

Copyright © 2021 FashionNetwork.com All rights reserved.