Karl Lagerfeld unveils eco-conscious collection with Amber Valletta
The house of Karl Lagerfeld has unveiled its debut eco-conscious collection with Amber Valletta, with part of the sustainably chic collection made from vegan cactus leather.
The debut capsule consists of 11 products – ranging from soft bags and reusable water bottles to zip wallets and a face mask – and befitting, the brand’s policy of little pain at the cash register, prices range from €49 to €395.
“To see it all coming together is a great achievement and honor. I am convinced Karl would have loved it,” said the veteran super model in a release.
Its key look is a K/Kushion bag, inspired by a tailor-made cushion that Lagerfeld took with him on his world travels. Made in vegan cactus leather, cultivated with no herbicides or pesticides, the pleated bags are dyed with organic pigments. A second version is made in recycled cotton, certified by the Global Recycle Standard.
A subsequent collection will include ready-to-wear. Though in a launch campaign shot in a desert, Amber already dons pale green 'KL'-logo jeans; a swish pantsuit and a crisp, white cotton summer shirt-dress.
Entitled Karl Lagerfeld X Amber Valletta, the collection launches April 8 exclusively on Karl.com and Zalando. And, a day later, in the global chain of Karl Lagerfeld stores on April 9.
Part of the profits from the collab’ will be donated to The Ocean Cleanup, a charity aimed at riding the world’s oceans of plastic.
“The collaboration shows that we don’t have to sacrifice great style to make responsibly made fashion,” added the 47-year-old Valletta, who hails from Phoenix, Arizona.
Besides appearing on the cover of American Vogue 13 times, Valletta is currently the first ever named Sustainability Contributing Editor for British Vogue.
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