Karlie Kloss the new face of Express 'Fit for You' denim campaign

By

Monica Karski

Published
Jul 15, 2015

Express Inc. on Tuesday announced Karlie Kloss as the face of the Express fall 2015 denim collection called 'Fit for You'.

The advertising campaign, photographed by Lachlan Bailey and styled by Claire Richardson, features the American supermodel posing in three denim styles—Girlfriend, Flare and Legging—showing off fit, fashion and individual style.

Karlie is a modern icon," said David Kornberg, Express CEO and President. "With her social media star status and philanthropic efforts, Karlie inspires and empowers young women globally to feel confident and self-assured."

The collection features an assortment of updated washes and innovative fabrics including the new Performance Stretch jean made from a breakthrough fabric that retains its shape throughout the day.

The official campaign launches July 2015 in print, digital, in-store, and on social media with the products available in-store and online at beginning this month.