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By
Reuters
Published
Mar 4, 2021
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Kate Spade creative director Nicola Glass to exit

By
Reuters
Published
Mar 4, 2021

Tapestry Inc fashion house Kate Spade New York said on Thursday its creative director, Nicola Glass, would leave in April, as it looks to reorganize its business.


Nicola Glass after the brand's Spring/ Summer 2019 show in New York - © PixelFormula



Tapestry, which also owns Coach and Stuart Weitzman brands, hired Glass about three years ago from its rival and luxury handbag maker Michael Kors hoping she could help revamp the brand’s designs to attract more shoppers.

Kate Spade sales have fallen in six of the last nine quarters, with COVID-19 restrictions and a decline in international travel adding to the its woes.

The company also said it had created two new roles to revive the brand, and named long-time executive Kristen Naiman as senior vice president of brand concept and strategy.

Liz Fraser, CEO and brand president of Kate Spade said that in the past year the brand had seen success in refocusing on its core collection: "We recognized an opportunity to modernize our approach and processes to fuel innovation and better serve our customers. As a result, we’ve reimagined our creative structure, centered on collaboration, to position us to more fully deliver on our brand promise across every customer interaction with clarity and cohesion. I am ... confident that these changes will further position us to win with our customer in product, innovation, digital, community, and storytelling.”

The company also said it had commenced a search for a head of product design as it looks to introduce fresh handbags, jewelry and footwear, among other products.

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