Kendra Scott launches first men's collection
Fashion accessories brand Kendra Scott launched on Monday the brand's first men's collection.
Dubbed 'Scott Bros', the line borrows the brand’s signature use of natural stones and elevated details to create a collection of men's jewelry and gender-neutral designs. Crafted from sterling silver with a mix of genuine stones, leather cord, paracord, and vinyl beads, the collection starts at $68 and up to $198 per item.
The new designs were created alongside Kendra's own teenage sons and named after the most influential male figures in her life, which is reflected through the collection's campaign imagery, which features team members from across the organization, including its CEO.
The launch marks the brand's long anticipated expansion into this new category and comes as the brand found that many women were asking for gifts for the men in their lives, and simultaneously, male customers were looking for trend-forward styles.
"We put the customer at the center of everything that we do and saw an authentic opportunity for us to build another arm of the Kendra Scott business to provide a family-inspired men's collection for our customers,” said Tom Nolan, CEO of Kendra Scott.
“As a business, we have grown and evolved over the years, listening to our customers to provide quality products that fit their unique styles and needs. We are proud to introduce Scott Bros. by Kendra Scott, a collection rooted in our core values of family, fashion, and philanthropy."
American designer Kendra Scott stepped down as CEO of her eponymous jewelry brand earlier this year. She founded her brand in 2002 and was its sole CEO. She still holds her role as executive chairwoman and majority owner, as she leads design, customer experience and philanthropy.
The Kendra Scott brand currently operates more than 100 stores across the U.S., and is equally sold by department stores including Neiman Marcus, Nordstom and Bloomingdale’s, as well as some 600 specialty retailers around the world. The company employs over 2,000 people.
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