Kenny Mitchell is named CMO of Levi's brand

By

Sandra Halliday

Published
Apr 21, 2023

Levi Strauss & Co has named Kenny Mitchell as its senior vice-president and chief marketing officer for the Levi’s label.

He takes up the role as of 5 June and will be responsible for “advancing the Levi’s brand’s consumer marketing strategies, focused on building denim leadership equity, cementing its position as a true lifestyle brand and growing market share”.

The new CMO has over two decades of brand-building experience in the US and internationally, in addition to “deep digital, creative and innovation expertise”.

He joins from Snapchat’s parent company Snap, where he’ been CMO since 2019 and led the growth of the platform’s global community, advertising base and developer partners.

Before this he was VP of brand content and engagement for McDonald’s USA. He had also been head of consumer engagement at PepsiCo’s Gatorade. 

Among numerous awards and distinctions for marketing excellence, he was named one of ‘The Most Creative People in Business’ by Fast Company and has been included as an innovative leader in Forbes CMO NEXT and AdWeek 50 rankings.

He’s also a member of the board of directors for e.l.f. Beauty.

Mitchell will report to Michelle Gass, president, Levi Strauss & Co, who said he’s “widely recognised as an innovative marketing leader and talent builder, with an impressive track record of growing global brands and pioneering digital marketing strategies to accelerate value creation”.

And she added: “It is especially fitting to have someone of his exceptional calibre join our team in this milestone year, further positioning us for long-term growth and operational success as we celebrate the 150th anniversary of the 501 jean and the 170th year of the company’s founding.”