Kering's Volcom sells Electric brand

Volcom, part of Kering’s Sport & Lifestyle activities, on Wednesday announced that it has sold the Electric brand via a management buyout (MBO) to a group led by Eric Crane, Electric’s Chief Executive Officer.

The transaction, which is effective today, includes all the assets of Electric and the rights attached to the brand.

Electric, a Californian premium sports and lifestyle brand that sells accessories including sunglasses, goggles and watches, was acquired by Volcom in 2008