Khloe Kardashian launches Good American denim brand at Nordstrom

By

Obi Anyanwu

Published
Oct 20, 2016

Khloe Kardashian, like her sisters Kendall and Kylie Jenner, can now add fashion designer to her list of titles following the launch of her denim brand Good American.

 
Good American is an all-American denim brand offering made in Los Angeles jeans designed for a curvier and stronger shape. The brand offers three styles named Good Legs, Good Waist, and Good Cuts that are slim fit, ultra high-rise and straight leg cuts, respectively. Each cut is available long and cropped in black, white, light, medium and dark washes and feature details like a contour waistband.
 
Khloe partnered with ITB Worldwide CEO Emma Grede to produce the new line and provide new, good fitting jeans that won’t need alterations. Grede told Nordstrom in an interview, “We started Good American because we want women’s shopping experiences to embrace the new body ideal. It’s just crazy that we still have plus sizes and are splitting up friends who go shopping together into different departments based on their size.”

Good American offers its full product range for as low as $149 on its website and at select Nordstrom stores. The Kardashian-Jenner family worked with the retailer earlier this year for the Kendall + Kylie collection.
 
Khloe added, “I believe that every woman should feel confident and good about themselves, regardless of what size they are. Being involved in a project like this allows me to spread that confidence and empower others to be the beautiful, strong women they are.”