Kim Kardashian and Kanye West front Balmain campaign

On Monday, December 22, the French fashion house shared the first image from its new menswear campaign starring one of the hottest couples of the moment.

Balmain creative director Olivier Rousteing certainly knows how to recruit buzzworthy ambassadors. After revealing a womenswear campaign featuring no less than five famous supermodels (Adriana Lima, Joan Smalls, Rosie Huntington-Whiteley, Isabeli Fontana and Crista Cober), the fashion house has teamed with two fashion icons who love to be in the spotlight: Kanye West and Kim Kardashian.

Like the ads for the women's line, the campaign for the Spring-Summer 2015 menswear collection is shot by Italian fashion photographer Mario Sorrenti. The first visual, unveiled on social networks, shows the couple on the verge of a passionate kiss. With its sultry and intimate mood, the image embodies what the brand is calling "#TheBalmainLove."