Kingpins to launch digital show this October
International denim trade show Kingpins has announced Kingpins Exchange, a digital showroom platform and "material marketplace" made for denim supply chain members, brands and denim buyers.
Created in partnership with sourcing marketplace Material Exchange, the virtual trade show promises "a robust and flexible digital showroom platform equipped with purpose-built tools designed to give denim mills an ideal space to present their collections and engage in effective storytelling," and a space "where buyers can conveniently source from in a unified environment."
The digital launch comes after Kingpins was forced to cancel three of its in-person trade shows this year, including its Hong Kong, Amsterdam and China City Tour shows, in response to Covid-19.
"As we spoke to our Kingpins community, we heard from mills of their challenges in selling effectively, efficiently and stylishly to their clients," said Andrew Olah, founder of Kingpins Show.
"From buyers we heard of the difficulties in keeping track of all the different tools, platforms and techniques supply chain members were using to market and sell their products to them. We realized the industry needed a comprehensive digital solution that served both these groups very much in the way that our physical events have historically done: by creating a central destination for denim sourcing that also functions as a beautiful and effective platform upon which denim suppliers could tell their stories and sell their products. Our solution is Kingpins Exchange – something we think of as a Kingpins Show that is available to buyers around the clock, all year long.”
The Kingpins Exchange platform will launch in late October on the Kingpins Show website.
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