×
33 101
Fashion Jobs
ROSS STORES
Merchandise Planner
Permanent · New York
ROSS STORES
Manager of Merchandise Planning
Permanent · New York
ROSS STORES
Buyer, Home
Permanent · New York
ROSS STORES
Buyer
Permanent · New York
UNIQLO
HR Manager
Permanent · New York
NORDSTROM
Loss Prevention Security Ambassador Long Island Rack
Permanent · Garden City
NORDSTROM INC
Loss Prevention Security Ambassador King of Prussia
Permanent · King of Prussia
NORDSTROM
Loss Prevention Agent West Oaks Rack
Permanent · Novi
NORDSTROM INC
Loss Prevention Security Ambassador Chandler Festival Rack
Permanent · Chandler
NORDSTROM INC
Operations Manager - San Bernardino, ca
Permanent · San Bernardino
NORDSTROM INC
Loss Prevention Agent - Tysons Corner
Permanent · McLean
NORDSTROM
Loss Prevention Security Ambassador Troy Market Place Rack
Permanent · Troy
PACSUN
E-Commerce Photo Studio Manager
Permanent · Anaheim
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Grand Junction
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Conway
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Asheville
KOHLS
Full-Time Loss Prevention Officer
Permanent · Yuba City
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Las Vegas
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Waite Park
THE ESTEE LAUDER COMPANIES
Keyholder - Cosmetic Company Store - Part Time - Columbus Outlet Center - Columbus, oh
Permanent · COLUMBUS
L BRANDS
Asset Protection Officer, Broad st - 2nd Shift (3pm -11pm)
Permanent · Reynoldsburg
VICTORIA'S SECRET
Brand Operations Manager-Alamance Crossing
Permanent · Burlington
Translated by
Robin Driver
Published
Feb 25, 2021
Reading time
3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Kith opens first European store in Paris

Translated by
Robin Driver
Published
Feb 25, 2021

There's no doubt about it, streetwear has gone luxe. Gilding and intricate ironwork, a Carrara marble staircase and an imposing glass chandelier: all of these feature in the location selected by independent American brand Kith for its debut store in Paris, at 49 Rue Pierre Charron, just a few steps away from the Champs-Elysées, in the French capital's eighth arrondissement. For its first permanent store in Europe, Kith has taken over 16,000 square feet, spread over three floors of luxury hotel Pershing Hall. 


Kith Paris has opened near the Champs-Elysées - Austin Scotti/ Kith


With the location's opening on February 26, Paris confirms its position as a leading streetwear capital. Over the last few decades, companies such as Supreme, A Bathing Ape and Sneakersnstuff have all joined essential Parisian hotspots Shinzo, Starcow and Opium in the city. But Kith's choice to set up shop in the swanky eighth arrondissement, rather than in a neighborhood such as Les Halles or Le Marais, differentiates the brand and reveals its ambitions. 


The Sadelle's restaurant in the store's glass-covered courtyard - Astin Scotti / Kith


In order to draw in a more high-end crowd, the brand has opened the space right up with a design conceived by Snarkitecture, and, despite the ongoing health restrictions, will be offering up the menu from New York restaurant Sadelle's in a dining area laid out in the store's glass-covered courtyard. Nearby, the brand's cereal and ice-cream bar, Kith Treats, balances out the space with its sleek design. 


Austin Scotti / Kith


Heading upstairs, visitors will discover t-shirts, the paisley-print hoodies from the brand's latest collection, denim jackets, cargo pants, bucket hats and caps for men, women and children, as well as the hottest footwear, all presented in a luxurious environment. 


Austin Scotti / Kith


Downstairs, Kith has dedicated a space to guest labels, where it intends to present a wide range of creative partnerships. Currently, it is the brand's collaboration with Nike that is on display, featuring an exclusive Air Force 1 inspired by the colors of France's flag. 


The Nike Air Force 1 installation at Kith's Parisian store - Austin Scotti / Kith


Over the last few days, the shoe has been shown by several sneaker influencers as part of a well-organized social media operation that served as a kind of teaser. The campaign also included a film released earlier this week, which presented the new location and featured a number of well-known faces from the Parisian fashion scene, such as Colette's founder and former creative director, Sarah Andelman, and Francky Bendahan, the organizer of Paris' Sneakerness event, who has also been involved in the opening of Kith's store in the city. 


Les Amis et La Famille from KITH on Vimeo.

Similarly to Supreme, Noah and A Bathing Ape, Kith is part of a wave of premium streetwear agitators. Founded in New York in 2011, the brand was launched by Ronnie Fieg, a streetwear fanatic and occasional designer for most major sneaker brands, from Asics to Nike, via Adidas. Kith has seen solid growth in the last few years, signing off on collaborations with sportswear companies such as Mitchell & Ness, Adidas, Russell Athletic and Nike, as well as fashion brands like Calvin Klein, Tommy Hilfiger and Birkentstock, and luxury labels including Versace and Moncler. The brand operates two boutiques in New York, one in Miami, one in Los Angeles, and another in Tokyo. Although Kith is already present at Selfridges, its Parisian location is the label's first real store in Europe. 

Copyright © 2021 FashionNetwork.com All rights reserved.