Kith partners with Barbie in honor of the doll's 60th anniversary

By

Gabriella Lacombe

Published
Sep 26, 2019

Uber-chic streetwear brand Kith is celebrating Barbie’s 60th anniversary with a special retrospective made in collaboration between Kith Women and the iconic doll. 

Opened on September 21 inside the brand's SoHo flagship, the retrospective has filled the store with museum-quality displays of Barbie dolls throughout the ages, as well as a special styling station where dolls can be adorned in a variety of outfits, including custom-made, Kith-branded Barbie apparel. 

At the styling station, select visitors are invited to participate in a special styling contest (entry to the contest was by appointment only, and the brand announced on Instagram the day before the retrospective’s debut that all appointment slots had been filled).

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According to a Hypebae report, participants can choose from four Barbie dolls to style, using pieces from an 80-item collection. After styling, a photo of the doll can be submitted and then judged by Kith founder, Ronnie Fieg; director of Kith Women Jackie Kim; and stylists, Dianne Garcia, Maeve Reilly, and Ade Samuel.

After the judges pick the top six dolls, the outfits will be published on the @kithwomen social platform where the public will vote on the best look. The winning doll will become the official limited-edition Kith x Barbie doll, set to be released in late 2020, added Hypebae.

All those who enter the running will receive a commemorative Kith x Barbie t-shirt (while supplies last, the brand clarified via Instagram). 

The styling contest will run through September 29, while the retrospective will remain open through October 2. Walk-ins are welcome but not guaranteed access, the brand said.