Kith to open Rodeo Drive boutique

Four years after the opening of a first store in Los Angeles, in West Hollywood, in the basement of the Fred Segal store, Ronnie Fieg, the founder of the Kith brand, has just announced the opening of a new store in Beverly Hills, on the coveted Rodeo Drive.

The Beverly Hills store at 262 North Rodeo Drive, will be the tenth Kith's global flagship store after New York where the brand has three stores, Miami, Brooklyn, Paris, Aspen, Tokyo and Hawaii and will be located on a 5,500-square-foot space. It will carry over two floors Kith's men's, women's and kid's lines as well as multi-brand apparel, footwear and accessories and will present a Kith Treat's bar on the same model as in West Hollywood with a menu serving ice cream and cereal specials.

Founder, CEO and creative director Ronnie Fieg designed the new flagship with signature elements of Kith’s retail concept, adjusted with details that speak to its Beverly Hills setting.

Brass and Kamp Venetian plaster are placed against Travertino Bianco and Crystal Tiffany Marble in a minimal and texturally-forward pairing. From the exterior, four windows exist at street level for display, broken up by a double-framed glass door. Upon entering the space, customers are immersed in an entrance threshold constructed entirely from Travertine Bianco, which extends into the staircase and hallway, broken up by brass built-in shelving and anchored by a rear wall engraved with the Kith logo.

The women’s shop centers Verde Paradiso marble, accented by oak wood paneling and echoing the entrance’s travertine. Menswear and childrenswear spaces bring in a darker palette of walnut wood, Verde Paradiso marble, tinted plaster and brass. Kith’s signature shoe room harmonizes the oak and walnut used in the women’s and men’s shops with two daisy-inspired wood benches designed by Mark Jupiter. Shoes are displayed across the walls on Crystal Tiffany shelves set above travertine flooring.

To celebrate the opening, Ronnie Fieg and Asics have reprised their long-standing partnership by introducing the Gel-Lyte III Remastered – Super Orange. A return of the exact dimensions featured on the inaugural pair that Fieg introduced in 2007 when he began his partnership with the brand. The silhouette features original key Gel-Lyte III elements including a nubuck upper, split tongue and the classic form stripes that the brand is known for in a suede orange execution. The duo also brought back the original Asics box and hang tags.

The Ronnie Fieg for ASICS Gel-Lyte III Remastered – Super Orange will commemorate the opening of the Kith Beverly Hills flagship. It will launch later at Kith’s international locations as well as via Kith.com.

Kith to open Rodeo Drive boutique

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