×
60 518
Fashion Jobs
SALLY BEAUTY HOLDINGS LLC
Outside Sales Representative -Cosmoprof
Permanent · Colorado Springs
SALLY BEAUTY HOLDINGS LLC
2nd Shift Inventory Control Specialist
Permanent · Jacksonville
NORDSTROM
Asset Protection - Agent - North Point Marketcenter Rack
Permanent · Alpharetta
NORDSTROM
Asset Protection - Agent - The Outlet Collection Rack
Permanent · Auburn
NORDSTROM
Asset Protection - Security Ambassador - Galleria at Roseville
Permanent · Roseville
LULULEMON
Assistant Manager, Operations | Cherry Creek Mall (1 Year Contract)
Permanent · Denver
LULULEMON
Assistant Manager, Operations | Bellevue Square
Permanent · Bellevue
LULULEMON
Assistant Manager, Operations (Hyde Park)
Permanent · Chicago
OLD NAVY
Assistant Manager, Customer Operations - Airport Square
Permanent · North Wales
OLD NAVY
Assistant Manager, Customer Operations - Monroe Mktplace
Permanent · Selinsgrove
OLD NAVY
Asset Protection Coordinator - Florida West
Permanent · Estero
OLD NAVY
Assistant General Manager, Merchandising - Jefferson Mall
Permanent · Louisville
OLD NAVY
Assistant General Manager, Merchandising - Willowbrook-Houston
Permanent · Houston
OLD NAVY
Assistant Manager, Customer Operations - Oshkosh
Permanent · Oshkosh
OLD NAVY
General Manager - Ridgewood Court
Permanent · Jackson
OLD NAVY
General Manager - Monroe Marketplace
Permanent · Selinsgrove
OLD NAVY
Asset Protection Coordinator - Portland
Permanent · Beaverton
OLD NAVY
General Manager - Tikahtnu Commons
Permanent · Anchorage
OLD NAVY
General Manager - Watertown
Permanent · Watertown
OLD NAVY
Assistant Manager, Customer Operations - Eastwood tc
Permanent · Lansing
OLD NAVY
Assistant Manager, Customer Operations - Consumer sq - ny
Permanent · Elmira
OLD NAVY
Assistant Manager, Customer Operations - Lee Premium (New Store)
Permanent · Lee
Published
Sep 5, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Klarna targets online shoppers with new international campaign

Published
Sep 5, 2019

Klarna, a global payments provider, has released a comical campaign with actress, comedian and internet sensation Celeste Barber, in a bid to increase the use of its Pay Later service.

 


Inspired by home-shopping TV shows, the ‘I wish I’d bought it with Klarna’ campaign sees Barber play as the theatrical host of a shopping fails programme, where she addresses the unfortunate purchases of three guests, including miniature garden furniture and a transparent wedding dress.

The mini-series of three 60-second videos emphasises the convenience of Klarna’s Pay Later option, which entitles shoppers to only pay when they are happy with their purchase.

David Sandstrom, chief marketing officer at Klarna, said: “Klarna prides itself on being both innovative and smooth, and our campaign with Celeste Barber couldn’t be a more perfect collaboration to present payment empowerment and the convenience of our Pay Later products to consumers. 

“Celeste brilliantly captures the message of Pay Later and playfully demonstrates how shopping with Klarna can empower any buyer to shop confidently. It’s fun, quirky but most of all it makes us smile, and we’re excited to see how this resonates amongst consumers”.

The films will run on Klarna and Celeste Barber’s Instagram and Youtube channels from 4 September, with shorter versions and bespoke six-second clips running as placements in countries including the UK, US, the Netherlands, Germany and Sweden.

Additionally, Klarna has partnered with Refinery29 in the UK and US to expand the campaign’s reach, and will serve bespoke assets featuring Celeste Barber across the media company’s UK and US Instagram channels.

Copyright © 2022 FashionNetwork.com All rights reserved.

Tags :
Campaigns