×
74 316
Fashion Jobs
BLOOMINGDALE'S
Asset Protection Outlet Associate, Part Time - Jersey Gardens
Permanent · ELIZABETH
HOMEGOODS
Loss Prevention Customer Service Associate
Permanent · New York
TJX COMPANIES
Loss Prevention Detective
Permanent · Midland
MARSHALLS
Loss Prevention Detective Full-Time
Permanent · Reynoldsburg
BANANA REPUBLIC
General Manager - Streets @ Southpoint
Permanent · DURHAM
OLD NAVY
Assistant General Manager - Puerto Rico Premium
Permanent ·
RALPH LAUREN
Full Time Sales Professional
Permanent · Boston
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Brand Representative, Santa Anita
Permanent · Arcadia
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Brand Representative, Fashion Valley
Permanent · San Diego
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Oakridge
Permanent · San Jose
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Fashion Fair
Permanent · Fresno
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Palm Desert
Permanent · Palm Desert
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Santa Anita
Permanent · Arcadia
ABERCROMBIE KIDS STORES
Abercrombie Kids - Brand Representative, South Shore
Permanent · Braintree
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Parkway Plaza
Permanent · El Cajon
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Brand Representative, Cherry Creek
Permanent · Denver
COTY
Director, PR/im, Social & Digital-Covergirl & Rimmel
Permanent · New York
MACY'S
Asset Protection Detective, Southland - Full Time
Permanent · Hayward
MACY'S
Retail Cosmetics Sales - Shiseido, Miami International - Part Time
Permanent · Miami
URBN
fp Movement Stylist
Permanent · TIBURON
URBN
fp Movement Key Holder Part-Time
Permanent · TIBURON
URBN
Free People Assistant Visual Manager
Permanent · WOODCLIFF LAKE
Published
Feb 7, 2023
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Klarna unveils Paris Hilton as its global face

Published
Feb 7, 2023

Klarna has unveiled Paris Hilton as its new global face with an upcoming campaign featuring the “Y2K icon” that’s been created in collaboration with Hilton’s next-gen media company, 11:11 Media.


Paris Hilton - Klarna



It’s a multimedia campaign in which she “coins a new catchphrase, ‘That’s Smoooth’, in response to Klarna’s flexible payments and shopping app features”. 

The films were directed by Ukrainian Grammy Award nominee Tanu Muino, best known for her work with Harry Styles, Cardi B, Lil Nas X and Lizzo.

The ‘That’s Smoooth’ films “are set in a dream-like Klarna world featuring elements of sophistication, playfulness, and a nod to Y2K fashion”. Klarna also said its “global ‘ambaddiesore’ Bretman Rock, makes a special appearance alongside Paris, adding a whimsical twist to the eye-catching films”.

The aim of the campaign is to move beyond simply showing Klarna’s payment options and to show how it makes shopping in general smoother, including options such as try before you buy, buyer’s protection, and package tracking. 

The campaign — both the stills and the films — launches on 27 February and will run through to March across social media, digital, broadcast, and OOH platforms. As part of the partnership, 11:11 Media will also promote the campaign across digital channels including Hilton’s personal social media handles.

Copyright © 2023 FashionNetwork.com All rights reserved.